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Big Awards 2008: Fashion & beauty

24 Oct 2008

Rosie Arnold, chair of Press jury. FASHION BEAUTY - DIGITAL WINNER Title: Lynx Get ... Kennedy Programmer: Golden Gekko FASHION BEAUTY - OUTDOOR WINNER Title: Cheerleaders Client ... Photographer: Joseph Rodriguez Typographer: Chris Chapman FASHION BEAUTY - PRESS WINNER Title ...

Littlewoods rolls out fashion push

30 Oct 2007 | by Ed Kemp

LONDON - Littlewoods Direct, the UK's biggest mail-order company, is rolling out the next phase of a £12m promotional campaign starring style gurus Trinny and Susannah.

Littlewoods turns to fashion in web shift

04 Mar 2008 | by Jemima Bokaie

LONDON - Littlewoods Shop Direct is repositioning as a fashion-led retailer, as it continues...The firm, whose own-brand products generate 50% of sales, is creating seven womenswear labels this year, to accompany Love Label, its fast-fashion line, which posted sales of 50m last year. The company also plans to target younger consumers, claiming that more than 50% of its additional customers ...

John Lewis catalogue backs fashion growth

29 Sep 2010 | by Nicola Clark

John Lewis has unveiled its first fashion catalogue, as part of a drive to establish itself as a...including Mulberry and Richard James. John Brown was tasked with promoting the brand to fashion ... this month, showcases the growing variety of fashion ranges available at the department store. Paul ... as a fashion destination'. He added: 'It's a huge growth area for us, both in our shops and online ...

Nectar launches virtual fashion high street

18 May 2011 | by Ed Owen

Nectar is launching a fashion site with its retail partners to compete directly with the likes.... The website will launch on 23 May and is aimed at being a one-stop shop for high-street fashion brands, and will offer consumers loyalty points. James Frost, marketing director at Nectar, said: "Our new fashion ... ways to collect points. "The Nectar fashion site has been designed to enhance the collector ...

Direct News: Carphone mailer in fashion focus

11 Oct 2006

The Carphone Warehouse is using a flipbook-style mailing to promote its phones as fashion...The mailer, which will be sent to 70,000 16- to 24-year-old women on the retailer's database, is called The Carphone Warehouse Fashion Picker. The flipbook, created by WDMP, suggests a series of phones and tariffs to go with various outfits illustrated by characters such as The Beach Babe ...

Digital & Direct: John Lewis in fashion push

24 Mar 2009

fashion range....The campaign, created by Kitcatt Nohr Alexander Shaw, rolls out from Friday. The work aims to attract customers to its stores and encourages them to book an appointment with an in-store fashion adviser. The campaign, which is primarily aimed at women who are existing John Lewis customers, uses ...

Database classifies every adult's fashion tastes

26 Nov 2007 | by Staff

or her attitudes and behaviour toward fashion and clothes shopping....The data company says each of the UK s 47m adults fall into one of 20 female or 15 male fashions types, such as `hit and run shoppers , show string style and mainstream fathers. Fashion Segments ... established people classification tool. The new tool has been built using data from TNS Worldpanel Fashion ...

Fashion site My-Wardrobe on the hunt for digital agencies

14 Jul 2010 | by Joe Thomas

My-wardrobe.com, the online fashion retailer, is on the hunt for international digital agencies

APL campaign throws Mini into world of high fashion

11 Apr 1997 | by EMMA HALL

is billed as a made-to-measure fashion accessory....Ammirati Puris Lintas unveils a print campaign for the Mini next week, in which the cult car is billed as a made-to-measure fashion accessory. The campaign comprises a series of five colour press ads, posters and direct mail, which all feature customised Minis blending into different ...

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