NEWSPAPER ABCs: Sex, style and fashion helps Standard rise to the occasion
12 Mar 2010 | by Arif Durrani
that Tuesday, when the paper focuses on "fashion, style and sex" is consistently the paper's strongest day ...
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Fashion and department stores fuel UK retail growth
08 Oct 2010 | by Alex Brownsell
Fashion and department store brands helped the UK retail industry increase momentum during
Adwatch (18 May): Top 20 recall - Diet Coke on trend
18 May 2011 | by Matty Tong, Head of planning, Publicis UK
The brand's latest puppet-starring ad continues to push women's fashion buttons....year's 'puppet' ad. The Flashdance soundtrack and vaguely fashion-house setting made me giggle ... , Adele, Rihanna, etc. Fashion is everything these days - you just can't escape it. After all, the royal wedding was just one big fashion opportunity (missed), wasn't it? Having said that, I think this mood ...
ASOS to revamp menswear title
13 May 2008 | by Staff
LONDON - ASOS.com, the online fashion retailer, is to launch its redesigned menswear magazine later...The biannual publication will showcase the online store s product ranges, from the ASOS-designed menswear collection to high-street fashion offerings and premium brands. The title will have a print run of more than 500,000 and will be sent to all ASOS menswear customers. It will also be distributed ...
MAGAZINE ABCs: Good Housekeeping closing in on number one spot
16 Feb 2012 | by John Reynolds
Good Housekeeping is close to overtaking Glamour as the best-selling women's lifestyle and fashion...she said had been driven by editorial changes at the magazine, including upping its fashion coverage ...
Burberry sales soar on the back of digital and brand strategy
16 Nov 2010 | by Ed Owen
Fashion house Burberry has reported a 18% year-on-year jump in revenue to £673m for the first six
Adwatch (Jan 18) - Top 20 recall: Tesco
18 Jan 2012 | by Geoff Smith, Creative director, McCann London
Old-fashioned festive ad communicated the chain's strategy adequately...little helps). There s also something friendly and familiar about this ad. It s kind of old-fashioned ...
BR Video: M&S should improve sub-brands and cut prices
17 Nov 2010 | by Ed Owen
and produce more fashionable clothes, according to members of the public interviewed in this latest BR Video.
Top 100 creative agencies 2007
23 Feb 2007
an operation that seemed old-fashioned into something modern and relevant.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
