16 Feb 2012
| by John Owens
As the fashion circus arrives in London, John Owens explores how PR professionals can grab...The multi-million-pound fashion circus comes to town today. Long-limbed models will stalk the catwalk at London Fashion Week as an estimated 5,000 press and photographers capture the trends and names set to shape this year's fashions, from high-end boutique to high-street chain.
For clothing ...
09 May 2011
| by Nadirah Kaba
Resonate has been called in to support Jacques Vert fashion brands Planet and Windsmoor...all media for both brands, yet with a strong fashion eye.
As part of the brief, the agency ...
15 Sep 2009
| by Laura Davies
To celebrate London Fashion Week (18-23 September), which starts today, Elle magazine has thrown...featuring Mayor of London Boris Johnson. We are the pivotal fashion magazine for London, proclaims editor ...
the magazine has a more attainable app roach to fashion than its rivals. Elle aims to be the magazine you can shop from. It inspires you to wear high street with des igner. Julian Vogel, MD of fashion ...
01 Oct 2010
| by PRWeek reporters
LA-based fashion label Forever 21 has brought in Shine Communications to launch the 'fast-fashion...The agency will deliver a multi-layered campaign to engage fashion-focused consumers, handling ...
.
Focussing on building the brand s reputation for excitement, fast-fashion and value, Shine ...
21. As one of the most hotly anticipated fashion retail launches in recent years we are thrilled ...
25 Feb 2011
| by Nadirah Kaba
Mercedes-Benz has appointed Yellow Door to gain the brand exposure in the fashion industry....The agency will look to give the car giant a presence at events such as London's Fashion Week ...
will look to really give the consumer and Mercedes-Benz shopper an insight into the world of fashion. We ...
-Benz' position as a global luxury car brand through its association with fashion.
Cross added: 'So much has ...
17 Jun 2011
| by Nadirah Kaba
The IPC media title Look has handed a project brief to EdenCancan for its Fashion Week offering....Look Magazine has appointed EdenCancan to make its annual catwalk fashion show this autumn stand out from the barrage of fashion offerings that will be on display during London Fashion Week.
The catwalk event will act as a showcase for high street brands.
Targeting broadcast and national media ...
03 Feb 2012
| by John Owens
A fashion label behind the dresses worn by stars such as Kelly Rowland has brought EdenCancan...website, complete with 3D graphics, which is to be marked by a London fashion show launch in April ...
has also won a brief with fashion label Little Mistress to help promote its new ranges and increase ...
01 Sep 2009
| by Laura Davies
, to some PR professionals disappointment. Antony Waller, PR manager for fair trade fashion company People ...
. For fashion PR professionals, Marie Claire remains at the top of the list, despite the drop in readership. Emma Hart, director at Push PR, says: All our fashion clients are very keen to gain editorial ...
30 Mar 2012
| by Lindsay Stein
The French company behind brands such as Puma and Gucci has tapped Ruder Finn as its corporate PR agency of choice in the US.
07 Jan 2010
| by Gemma O'Reilly
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The weekly magazine is launching a fashion show at London's Saatchi Gallery next month as part of the London Fashion Week calendar. It will be the only fashion show open to consumers during the fashion week. The 24-model runway show will see 14 retailers showcase ...