H&M recruits designers and celebs to launch 80s-themed range in support of Aids campaign
13 May 2009 | by Sarah Johnson
of the Fashion Against Aids charity.
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Small marketing team, global remit
03 Mar 2011 | by Suzy Bashford
Is the fashion for smaller, 'global' marketing teams simply a ruse to enable cuts, asks Suzy...responsibilities subsumed by the company's EMEA team. Of course, the fashion in marketing department structures ...
Chip shop spoofs Beckham Bodywear ad
21 Feb 2012 | by Matthew Chapman
The comedy video appears to show Beckham in his briefs eating chips and ends with the strapline "forget London Fashion Week, it's National Chip Week . The creative plays on the fact that this week (20-26 February) is both London Fashion Week and National Chip Week. The ad might not last long ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
Electronics Neon Windows 7 Second Movies Fashion The Fresh Group and Marks Spencer M ... Heart Foundation Angina Monologues Travel Brando London Gatwick Fashion Week ...
Trinity Leeds kicks off online hype ahead of 2013 opening
10 May 2012 | by Matthew Chapman
fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...
Editor's comment: The power behind marketing
18 May 2011 | by Noelle McElhatton
-like fashion. Click to our list , sit back, relax and read our who's who of marketing. Noelle.McElhatton@haymarket.com ...
M&S sets out ambitious growth targets and branding plans
09 Nov 2010 | by Ed Owen
, style and fashion of the M S brand stand out. We will also clarify the position of our sub ... .6%. Bolland said: "In clothing, we grew market share in all areas as we gave our customers better fashions ...
Marketing Society Awards for Excellence 2011: Cause-related marketing
07 Jun 2011
. In addition, fashion designer Zandra Rhodes backed the campaign by creating a series of limited-edition T ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
%) and Ryanair (36%) were least popular. Fashion Two brands from opposite ends of the price spectrum ... male and female responses to fashion brands. For example, men do not share women's fondness for premium fashion. While 57% of female respondents loved or liked Chanel, just 25% of men felt the same about ...
PROMOTIONAL FEATURE: How mail bounced back to reach brand new heights
12 Jul 2010 | by Graham Cooper
volumes hitting our in-boxes daily. Fashion retailer ASOS.com is a big user of social media, but it also sends out a monthly glossy fashion magazine (left) as a loyalty tool, along with a supplement ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
