Branding: Chambord plans Fashion Week tie
12 Sep 2007
Luxury French liqueur brand Chambord is looking to associate itself with the fashion world through...Fashion Week guests. ...
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Mattessons unveils fashion concept
16 Jan 2004
Quiet Storm has created a press and postcard campaign for Mattessons Turkey Rashers that repositions the brand as the latest must-have product for celebrities.
Wrigley creates Juicy Fruit-brand fashion clothing
16 May 2002
Wrigley is making its first foray into the fashion world with the launch of Juicy Fruit...and mint/gum hybrid Airwaves produce most of the rest. A Wrigley spokeswoman said: The latest fashions ...
McDonald's staff to become bling fashion icons
05 Jul 2005 | by by Ben Bold
hip as the fast food giant talks to fashion names Tommy Hilfiger, P Diddy and Def Jam's Russell...The fast food giant is planning to highlight its credentials as a "lifestyle brand" by making its "staff relevant to our lifestyles". McDonald's is currently in talks with a number of fashion designers, who will be briefed to put a new twist on the chain's current Ray Kroc-designed uniform. However ...
BRANDING BRIEF: Smash enters fashion sector
04 Mar 2004
Smash, the instant mashed potato brand, is entering the fashion sector with a range of clothing
Red Bull extends into fashion with annual UK show
18 Dec 2003 | by Ben Carter
Red Bull is making its first foray into the lucrative fashion industry, with the launch...registrations. The first event will take place next September, culminating in an annual fashion show ... to support the event is being considered. Red Bull's move into fashion marks an expansion of its ... (Marketing, November 20), hopes to build on its popularity by offering an entry to the fashion industry ...
Red Bull extends into fashion with annual UK show
17 Dec 2003 | by Ben Carter,
LONDON - Red Bull is making its first foray into the lucrative fashion industry, with the launch...registrations. The first event will take place next September, culminating in an annual fashion show ... programme to support the event is being considered. Red Bull's move into fashion marks an expansion of its ... to build on its popularity by offering an entry to the fashion industry to people from all walks of life ...
Diet Coke partners with IPC to boost fashion strategy
23 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, with the launch of a new fashion and beauty site called Style it Light....The Style it Light hub will offer fashion editorial and video content from IPC titles Marie Claire, Look and InStyle, which will be updated daily, targeting 17- to 29-year-olds. The fashion site feeds into Diet Coke's overall brand strategy to integrate itself with the fashion world, re-engage lapsed ...
Jack Daniels extends brand with fashion range for men
04 Nov 1999 | by BEN ROSIER
s fashion range next year....UDV-owned spirits brand Jack Daniels is to extend its brand into clothing with the launch of a men s fashion range next year. Details of the range have not been finalised ... International Media. Other drinks brands with full fashion ranges include Coke, Pepsi and Orangina ...
Animals meet fashion world in Harvey Nichols viral
21 Sep 2007 | by Darren Davidson
-snorting cockerel, in a parody of the fashion world, to promote the store's Fifth Floor Foodmarket....spotlight on the backstage shenanigans of a catwalk fashion show. In one scene, a goat is shown vomiting ... . The viral is accompanied by press activity in monthly fashion titles, which shows the front row of a catwalk as shot by the fashion photographer Robert Wyatt. Julia Bowe, Harvey Nichols marketing director, said ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
