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Nokia sponsors London Fashion Week

Nokia is supporting its sponsorship of London Fashion Week with a five-week press campaign created by Grey Worldwide London which breaks this week. The ads feature a model wearing a Nokia phone-themed dress. The campaign also supports the Nokia Design Collection, in which fashion designers have ...

Posterwatch: Nokia - 'The fashion collection'

You know how old paper-based media companies are often referred to as 'cut-down trees' businesses? And how Nokia was a hero of the communication technology revolution that prompted such displays of new media cleverness?

LG partners with London Fashion Week

LG Electronics has become the official garment care supplier for London Fashion Week....with that of cutting-edge fashion, LG claimed that becoming official garment care supplier would help "further ... , and that s why we ve decided to sponsor London Fashion Week." The partnership will be supported by PR activity ...

Fashion software firm calls in ITPR

The London agency pitched against tech teams from Citigate and Buffalo to win a year-long retainer with Prologic, a fashion specialist that provides computer systems for high-end retailers including department store Liberty. The account, thought to be worth at least 100,000, will be led by ITPR directors Bob ...

EBay 'Fashion Outlet' by DDB Tribal, Germany

EBay has unveiled a new campaign to promote its Fashion Outlet....The autumn/winter ads showcase fashion items from some of the brands that sell through the site ... the digital element of the campaign, with a presence across a wide range of fashion sites, online integrations and sponsorships with fashion bloggers. The campaign will also feature a social media element, targeting fashion ...

EBay Fashion sponsors Marie Claire app

IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched...The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment. As part of eBay Fashion's three-month sponsorship, the online retailer ... to the eBay fashion store. Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...

Direct News: Carphone mailer in fashion focus

The Carphone Warehouse is using a flipbook-style mailing to promote its phones as fashion...The mailer, which will be sent to 70,000 16- to 24-year-old women on the retailer's database, is called The Carphone Warehouse Fashion Picker. The flipbook, created by WDMP, suggests a series of phones and tariffs to go with various outfits illustrated by characters such as The Beach Babe ...

HTC 'free-fall fashion shoot' by Mother

HTC has staged the world's first free-fall fashion shoot on a mobile phone in a new global campaign

Fashion site lures H&K PRO in-house

An online fashion site has taken its PR in-house after hiring a staffer from its former agency....Lauren Cleak, who managed the my-wardrobe.com account at Hill Knowlton, said the fashion site had decided to move its PR operations in-house because with fashion brands, the buying and the PR go hand in hand . She becomes my-wardrobe. com s first PR director, ending a one-year stint as an account ...

Vodafone offers fashion prize to push new design

Vodafone Retail is pushing the idea that mobile phones can be a fashion statement in its latest in...Vodafone Retail is pushing the idea that mobile phones can be a fashion statement in its latest ... of fashion-related prizes to purchasers of the new Nokia mobile phone. The 5110 is the latest fashion mobile phone handset which comes with Xpress-on Covers available in a range of seven metallic ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.