06 Sep 2001
Nokia is supporting its sponsorship of London Fashion Week with a
five-week press campaign created by Grey Worldwide London which breaks
this week. The ads feature a model wearing a Nokia phone-themed dress.
The campaign also supports the Nokia Design Collection, in which fashion
designers have ...
08 Dec 2004
| by Neil Hurman Managing partner, Manning Gottlieb OMD
You know how old paper-based media companies are often referred to as 'cut-down trees' businesses? And how Nokia was a hero of the communication technology revolution that prompted such displays of new media cleverness?
25 Aug 2011
| by Oliver Luft
LG Electronics has become the official garment care supplier for London Fashion Week....with that of cutting-edge fashion, LG claimed that becoming official garment care supplier would help "further ...
, and that s why we ve decided to sponsor London Fashion Week."
The partnership will be supported by PR activity ...
24 Apr 2008
| by Clare O’Connor
The London agency pitched against tech teams from Citigate and Buffalo to win a year-long retainer with Prologic, a fashion specialist that provides computer systems for high-end retailers including department store Liberty. The account, thought to be worth at least 100,000, will be led by ITPR directors Bob ...
10 Oct 2011
EBay has unveiled a new campaign to promote its Fashion Outlet....The autumn/winter ads showcase fashion items from some of the brands that sell through the site ...
the digital element of the campaign, with a presence across a wide range of fashion sites, online integrations and sponsorships with fashion bloggers. The campaign will also feature a social media element, targeting fashion ...
29 May 2012
| by Nick Batten
IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched...The free app provides the latest news and reviews from the world of fashion, celebrity and beauty, in an easy-to-navigate environment.
As part of eBay Fashion's three-month sponsorship, the online retailer ...
to the eBay fashion store.
Mike Newcombe, director of mobile advertising at IPC, said: "The Marie Claire ...
11 Oct 2006
The Carphone Warehouse is using a flipbook-style mailing to promote its phones as fashion...The mailer, which will be sent to 70,000 16- to 24-year-old women on the
retailer's database, is called The Carphone Warehouse Fashion
Picker. The flipbook, created by WDMP, suggests a series of phones and tariffs
to go with various outfits illustrated by characters such as The Beach
Babe ...
10 Apr 2012
HTC has staged the world's first free-fall fashion shoot on a mobile phone in a new global campaign
11 Jan 2008
| by Chloe Markowicz
An online fashion site has taken its PR in-house after hiring a staffer from its former agency....Lauren Cleak, who managed the my-wardrobe.com account at Hill Knowlton, said the fashion site had decided to move its PR operations in-house because with fashion brands, the buying and the PR go hand in hand . She becomes my-wardrobe. com s first PR director, ending a one-year stint as an account ...
28 May 1998
| by RAYMOND SNODDY
Vodafone Retail is pushing the idea that mobile phones can be a
fashion statement in its latest in...Vodafone Retail is pushing the idea that mobile phones can be a
fashion statement in its latest ...
of fashion-related prizes to purchasers of the new Nokia mobile
phone.
The 5110 is the latest fashion mobile phone handset which comes with
Xpress-on Covers available in a range of seven metallic ...