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Mission Foods hands Storm its tortilla Euro brief

The world s biggest tortilla maker Mission Foods has appointed Storm Communications on a mission...The world s biggest tortilla maker Mission Foods has appointed Storm Communications on a mission ... . Mission Foods has a vision of changing the perception of tortillas from being a specialist food, to a ... tortillas and corn chips. Mission Foods is a subsidiary of the Mexican company Grupo Maseca. ...

NEWS: Clarion adds flavour to image of Oriental Express food range

its frozen food label Oriental Express....Ross Vegetable Products is spending over pounds 150,000 on a public relations campaign to spice up its frozen food label Oriental Express. The company, owned by United Biscuits, has ... -launch. Clarion, which has worked for United Biscuit s Frozen and Chilled Foods division for three years ...

INTERNATIONAL: CAPRI wins £1.1m food deficiency job

to help cut food deficiencies in the Philippines....through food fortification. The Philippines suffers from high levels of such deficiency among pre ... of micronutrients and food fortification' using integrated marcoms involving ads, PR and face-to-face comms. The Philippine Food Fortification law already requires food suppliers, particularly producers of flour, rice ...

Judge and Jury: World’s fastest offer needed an equally fast phone response - It would have

The world s favourite airline was anything but that for millions of people on the evening of 11 February.

STOP PRESS: M&S merges press offices under Challier

Marks and Spencer has merged its food and general press offices into one department under food...Marks and Spencer has merged its food and general press offices into one department under food advertising and PR head Andrew Challier. Challier reports to Kim Winser, newly appointed clothing, home and foods marketing head. The corporate press office is still led by Brian Hudspith, reporting to Clara ...

BORDER LINES: Rekta becomes Ketchum affiliate

are interested in Turkey as a fast growing market place, although there will be no immediate client moves...are interested in Turkey as a fast growing market place, although there will be no immediate client moves ...

Consumer PR: Targeting the next generation

examines new opportunities for PR to win a wider role in food companies' marketing strategy....As controversy grows about obesity and the marketing of junk food to kids, food companies ... recommend a ban on food advertising to children. The decision will be announced later this month. While a ban is thought to be extremely unlikely, the Government, food manufacturers and even lobbying bodies ...

CAMPAIGNS: PRODUCT LAUNCH; Make it big with a small packet

Client: Derwent Valley Foods PR Team: Lawson Dodd Communications Management and in-house marketing...Client: Derwent Valley Foods PR Team: Lawson Dodd Communications Management and in ... , handled by Derwent Valley Food s retained agency Lawson Dodd Communications Management, marked a change ... and magazines such as GQ and Living, as well as the trade press. Derwent Valley Foods estimates ...

Lexis takes KP account from Countrywide

United Biscuits has consolidated its PR by appointing Lexis PR as the lead agency for KP Foods...United Biscuits has consolidated its PR by appointing Lexis PR as the lead agency for KP Foods, on fees in excess of pounds 250,000. The work was won after a two-way pitch against four-year incumbent, Countrywide Porter Novelli. The win means that Lexis now holds the lion s share of United Biscuits ...

INTERNATIONAL: Public responds to Monsanto PR campaign

sciences company Monsanto since it launched a PR campaign on genetically modified food on 6 June, Anne...LONDON: More than 2,700 people have telephoned the public information hotline set up by life sciences company Monsanto since it launched a PR campaign on genetically modified food on 6 June, Anne ... about genetically modified food. ...

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