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LONDON - Eric Schlosser, campaigning author of 'Fast Food Nation' and 'Chew on This', has launched...In an interview with Marketing, Schlosser accused the media regulator of adopting a soft approach to food advertising, creating an "almost meaningless" White Paper. "The [proposed] regulations are a ... , the only way forward for food advertising was a blanket prohibition on marketing to children. If you ...
LONDON - Consumers are more likely to go see a movie when it is advertised within a food commercial...cartoon characters, such as Rugrats and SpongeBob SquarePants, to be used to promote junk food to children ...
US children are being force-fed a diet of TV ads for sweets, snacks and fast food, which
into their deli-filled high streets. It's fast food and that means it has no class....to communicate the new "Soul Food" strategy. There's no singing Colonel tossing his limp lettuce. The brand ... bizarre and feels more like a cereal ad. Soul food doesn't seem to fit here, although the brand's colour ...
that cups of the fast food chain's coffee are displayed prominently on the desk of news anchors.
-empting Ofcom's decision next week on whether it should introduce a ban on fast food ads before 9pm....The fast food industry has been under mounting pressure from lobbyists, the government and health ... for an outright ban on fast food ads before 9pm, claiming the decision would cost the broadcast industry too much ... in the same week that the fictionalised version of Eric Schlosser's 'Fast Food Nation' hits UK cinemas ...
for fast-food chains to target consumers with deals....regulations on the TV advertising of foods which are high in fat, salt or sugar to the under-16s. In January ...
A system of self-regulation for fast-food advertising in Malaysia is set to begin, following...on fast-food advertising was unlikely. The main companies affected by any new restrictions in Malaysia ...
into unruly toddlers, sweets, chocolates, E numbers, fizzy drinks and fast food were all banned.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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