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White Paper riles foes of fast food

Anti-fast-food campaigners have slammed the Government’s Public Health White Paper, published...Charlie Powell, co-ordinator of Sustain, the umbrella group that campaigns for ethical food policies and practices, said: ‘This is the most disappointing White Paper ever – it is a missed opportunity ... junk-food marketing to children can be best controlled. ...

US fast food firms to launch anti-obesity advertising campaign

NEW YORK - US fast food firms, including Coca-Cola and McDonald's, are to launch a major...in the States against fast food companies for causing obesity. It also comes as more groups call for the introduction of a "fat tax" on junk food, a move that would be strongly opposed by companies in the industry ... backed by the International Food Information Council. Michael Mudd, senior vice-president of corporate ...

Fast food industry fights back against mad cow fears

NEW YORK - A body representing the US food industry has hit back at what it describes as 'scare...rights charity Peta and is critical of moves to penalise the fast-food industry for the obesity epidemic ... for Consumer Freedom is backed by the fast food industry. Other campaigns it runs include moves to stop obesity lawsuits against food manufacturers and opposition to suggestions that a "fat tax" should be introduced ...

Opinion: From our Readers - Calorie labels on fast food a step forward

Will last week's government announcement that fast-food and cafe chains are to start displaying...obesity. It also represents a positive and co-ordinated step forward by the fast-food industry, which ... to have finally got its act together and recognised that people need information when buying food to eat ...

It's all about body parts as fast food and provocative kids clothes come under fire

The world is fighting back against the dominance of fast food restaurants it seems this week. Some ... of McDonald's restaurants. Why? Because local health specialists have said that foreign fast food is unhealthy ... against fast-food companies in the same terms as those against tobacco companies. It's all about what you ...

Pizza Hut hires Sullivan to head public relations

DALLAS: Two leading fast food restaurant chains are beefing up their PR operations....DALLAS: Two leading fast food restaurant chains are beefing up their PR operations. Pizza Hut has hired Patty Sullivan as director of PR, joining from the Dallas office of Edelman PR Worldwide. The post had been vacant since former incumbent Jay Allison left to become general ...

McDonald’s divides PR brief between five

Fast food giant McDonald s has split its estimated pounds 400,000 PR spend among five agencies....Fast food giant McDonald s has split its estimated pounds 400,000 PR spend among five agencies. They are: Fishburn Hedges, Countrywide Porter Novelli, The Red Consultancy, Burson Marsteller and Luther Pendragon. The new appointments, made this week, stem from McDonald s desire to find areas ...

Opinion: Food firms face tough obesity challenge

This can't be one of the most comfortable times to work in the marketing or PR department of a fast...As the 'obesity time bomb' ticks ever louder, many professionals in the food industry must feel ... smoking as the lead killer in the US and possibly the UK, some food producers must feel that they too have ... their health by serving fatty foods. While here in the UK, health and consumer groups are calling for a Swedish ...

NEWS: McDonald’s plans to appoint a lobbying firm

Fast food giant McDonald s is on the verge of appointing a lobbying firm to provide political...Fast food giant McDonald s is on the verge of appointing a lobbying firm to provide political monitoring and analysis. Head of communications Mike Love declined to reveal the names ... of issues the agency is likely to address is food safety, with the BSE scare affecting confidence in all ...

Reputation Management: The fast-food fight

Faced with a new breed of health-aware consumers, fast-food firms must use PR to assure...Fast food is bad for you. The self-evident force of that almost-Orwellian slogan has grown ... processed food has become a national obsession, and fast food is no longer a 'fun' option. A recent attack ... Spurlock embarks on a 30-day McDonald's-only diet in which he consumes the fast-food giant's burgers, fries ...

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