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Flourish picks up Wimpy social media account

Wimpy, the fast-food chain, has appointed Flourish to its social media account....in-store and with ads on Facebook. The fast-food brand has used various agencies in the past ... The Bristol-based agency won the business without a pitch, and will be tasked with repositioning the food chain and launching its new menu. Flourish will launch a Facebook campaign to promote the menu ...

Fast Track aims to boost popularity of rugby league

The Rugby Football League has hired sports marketing agency Fast Track to grow the reach and appeal...Fast Track has been brought in by the governing body of rugby league in the UK and the organisers ... Chisholm, director of comms at Fast Track, said: Rugby league is one of Britain s key sports and has great ... acting director of communications Niel Wood commented: After a thorough process, Fast Track ...

Home Office calls fast-turnaround ad pitch

The Home Office is looking for an advertising agency to work on quick-turnaround projects across a range of policy areas, including crime, immigration and counter-terrorism.

Burger King hunts agency after Crispin Porter split

NEW YORK - Burger King, the fast-food giant, is hunting for an advertising agency after splitting

Arla moves into Indian dairy food

Arla Foods, the maker of Anchor butter, is moving into Indian dairy food with the launch of a brand...dahi (a fermented whole milk product). The range is aimed firmly at capturing lovers of ethnic foods ... : " Food is integral to the Indian culture and dairy plays quite a large part in this. Quality ... . It is unclear how much marketing spend Arla Foods will support the brand with. The brand is likely to face ...

Waitrose to launch healthy food line

Waitrose is upping the ante against rival supermarkets by launching a major healthy food range...The range, which aims to highlight "nutrient-packed" food, marks the upmarket grocer's biggest sub ... . The new range will hit stores by 30 June. Last year, at a major food conference, chief executive Mark ... the retailer's entire offer, in an attempt to highlight the claimed nutritional benefits of its foods ...

FSA selects Dare to tackle food safety

The Food Standards Agency, the government department responsible for protecting public health..., the managing director at Dare, said: "Food safety is a really important and current topic. It's also one ... on awareness of salt levels in food and was fronted by the comedian Jenny Eclair. It was by MWO. ...

Kerry Foods marketing chief Chapman joins Kraft

Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate...The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...

VCCP wins Burton's Foods advertising account

Burton's Foods has appointed VCCP to handle its consolidated advertising account....the company from Premier Foods in July. Earlier this year Adam Eve rolled out a new 60-second spot ...

Adams Foods brings in Mercieca to promote cheese brands

Mercieca has been awarded the account for dairy firm Adams Foods, maker of Pilgrims Choice cheese....also charged the agency with delivering a comprehensive consumer, trade and food service PR strategy and delivering a message of quality and flexibility. Multi-channel PR activity for the Adams Foods corporate ... re thrilled to have the opportunity to add Adams Foods and its brands to our portfolio and deliver ...

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