04 Jun 1999
| by ANNA GRIFFITHS
client of his when I was in the fast food business.
Kassan, who is 47, is not your conventional media man. Apart from his
legal expertise, he ran El Pollo Loco and Rally s fast food franchises ...
02 Aug 2002
| by CAMILLA PALMER
feeling of dread is hard to guess. The
previous seven days had been tumultuous for the fast-food company...the company
goes to make its products the best. However, DLKW kept close to the scent of fast food ...
against fast food in recent
years. The prospect of the US lawsuit is merely the tip of the iceberg ...
-owned by McDonald's, points to a growing
interest in healthy eating that throws up plenty of challenges for
fast-food ...
06 Apr 2007
US children are being force-fed a diet of TV ads for sweets, snacks and fast food, which
29 Nov 2002
to raise awareness and sales of the fast food chain's breakfast menu....McDonald's sponsored the Virgin Radio Breakfast Show and also had an online presence with banners and e-mail promotions linking to Virgin's subscriber base. Almost 5,000 vouchers for breakfast food were ...
's breakfast food have increased by more than 15 per cent since the campaign launched.
WINNER
TITLE ...
23 Sep 2005
| by Andy Gulliman, the head of TV at Saatchi & Saatchi
into their deli-filled high streets. It's fast food and that means it has no class....to communicate the new "Soul Food"
strategy. There's no singing Colonel tossing his limp lettuce. The brand ...
bizarre and feels more
like a cereal ad. Soul food doesn't seem to fit here, although the
brand's colour ...
08 Mar 1999
- US fast food chain, Del Taco, is to review its estimated 10 million ( 6 million) full...- US fast food chain, Del Taco, is to review its estimated 10 million ( 6 million) full-service account, currently held by Italia/Gal in Los Angeles.
The Laguna Hills, California, based chain is considering splitting creative and media buying between two agencies. Italia/Gal is to defend the business ...
13 Feb 2004
| by Mark Sweney
campaign to promote the fast food chain's new Pound Saver Menu....refreshing and innovative for our target market, ensuring that the food values and range on the McDonald ...
11 Jul 1997
| by JOHN TYLEE
by the judge in the McDonald s libel case
that the fast food chain encourages child pester power in its...Food manufacturers and agency representatives were meeting this
week to discuss an accusation by the judge in the McDonald s libel case
that the fast food chain encourages child pester power in its
advertising.
The members of the Advertising Association s food advertising committee
were called ...
30 Jul 1999
| by JOHN TYLEE
Fallon McElligott s first work for Nando s, the South African fast
food chain, launches this week...Fallon McElligott s first work for Nando s, the South African fast
food chain, launches this week with a press and poster campaign telling
people to stop eating eggs.
One execution shows ...
that
reflects this. Our aim is to encourage trial.
Nando s is more upmarket than traditional fast food ...
29 Sep 1998
- The fast food giant KFC has kicked off a review of its 9 million media account, in the first...- The fast food giant KFC has kicked off a review of its 9 million media account, in the first likely client fall out from the impending merger of MediaVest with Leo Burnett s media department.
KFC s media planning and buying is currently handled by MediaVest, but Burnetts has the clashing ...
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