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. If successful, it could set a trend in the competitive fast-food sector. But could it also confuse existing.... If successful, it could set a trend in the competitive fast-food sector. But could it also confuse existing brand messages. Fast-food restaurants are now a fixture of the British high street. Between ... in the high-street fast-food battle by launching a pilot store, combining two of its key brands, Pizza Hut ...
the next four years, it aims to overtake McDonald's to become the most ubiquitous fast-food presence ... . With traditional fast-food retailers such as McDonald's and Burger King experiencing long-term decline, Mintel ... faces extensive competition from its sandwich shop and fast-food rivals, several of which have their own ...
A new fast-food restaurant chain called Fariba, originally mooted as an out-of-home extension...A new fast-food restaurant chain called Fariba, originally mooted as an out-of-home extension to Unilever s Sizzle n Stir sauce brand, is being piloted by Turbochef UK, manufacturer of a new kind of fast-cooking oven. Unilever-owned Van den Bergh Foods is understood to have been involved ...
LONDON - Eric Schlosser, campaigning author of 'Fast Food Nation' and 'Chew on This', has launched...In an interview with Marketing, Schlosser accused the media regulator of adopting a soft approach to food advertising, creating an "almost meaningless" White Paper. "The [proposed] regulations are a ... , the only way forward for food advertising was a blanket prohibition on marketing to children. If you ...
to head with KFC in the fast-food chicken market....to head with KFC in the fast-food chicken market. Three Dr Beaks outlets are opening in the next ... as the UK s first fast-food chain. Since then, it has been eclipsed by McDonald s and Burger King ... . Mintel estimates that the fast-food chicken market was worth pounds 530m in 1998, an increase of 25 ...
In its latest TV ad, KFC aims to get across the sociable experience of sharing its fast food, says...restaurant market and the second-biggest fast-food restaurant in the UK after McDonald's in terms of sales. ... America in the late-60s and early-70s, repositioning KFC as 'soul food'. O M last year dropped the dancing ... to its advertising," said Dominic Stinton, business director at BBH. "The soul food strategy reflects ...
KFC marketing director John Prior has quit abruptly, leaving the fast food chain seeking a new...KFC marketing director John Prior has quit abruptly, leaving the fast food chain seeking a new chief. It emerged this week that Prior resigned from the chain in January after two years ... management. It is not known whether he had a job to go to. The fast food chain has seconded its franchise ...
Even your marketing team must be tempted to wolf down some fast food at times. Would it be frowned...to come up with new ideas and taste the best food the world has to offer. We are constantly sourcing new ...
Pret A Manger, the privately-owned sandwich and fast food chain, has gone live with its first...Pret A Manger, the privately-owned sandwich and fast food chain, has gone live with its first dedicated web site. The site will initially be used to spearhead the company s expansion plans ... with additional features in the next month. These will include nutritional information about its food, as well ...
Eric Schlosser, campaigning author of Fast Food Nation and Chew on This, has launched a scathing...In an interview with Marketing, Schlosser accused the media regulator of adopting a soft approach to food advertising, creating an 'almost meaningless' White Paper. 'The (proposed) regulations are a ... , the only way forward for food advertising was a blanket prohibition on marketing to children. Profile ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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