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Burger King hires Cake and Cohn & Wolfe to enhance food credentials

Fast-food giant Burger King has made a dual agency appointment as it aims to become known for 'the...with driving the brand s quality food positioning in the UK, as well as running a full-service press office ...

Government warned on reliance on food industry in obesity fight

The Government must not rely on food industry partnerships to fight obesity, say comms...links to the fast-food industry. Birtwistle recognised the need for industry partnerships but added ... were needed and that the Government must not rely on its food industry links. If the Government is reliant on the food industry, then it won t succeed. Just repeating a set of key messages and top tips ...

Nando's appoints Cian McKenna-Charley as head of brand comms

Fast-food restaurant chain Nando's has appointed someone to fill the newly created role of head

Fast Track aims to boost popularity of rugby league

The Rugby Football League has hired sports marketing agency Fast Track to grow the reach and appeal...Fast Track has been brought in by the governing body of rugby league in the UK and the organisers ... Chisholm, director of comms at Fast Track, said: Rugby league is one of Britain s key sports and has great ... acting director of communications Niel Wood commented: After a thorough process, Fast Track ...

Global: Fast Track to bolster Omani football's image

The organisation wants to drive engagement in Omani football among fans across the Middle East and beyond. Chime Communications' sports and entertainment agency Fast Track has been hired to handle ... in the Middle East and raising awareness of Omani football around the world.' Fast Track will focus ...

Fédération Equestre Internationale hires Fast Track to promote events

Sports agency Fast Track has been appointed by the Fédération Equestre Internationale to promote...The FEI, which is the international governing body for equestrian sport, has called in Fast Track ... , Fast Track has been charged with developing and delivering an integrated PR strategy for the two ... , and subsequently raise the profile of the sport of eventing at all levels with new audiences in each market. Fast ...

‘Blade Runner’ athlete hires Fast Track ahead of London 2012

A double Paralympic champion already, Pistorius has hired sports marketing agency Fast Track ... Communications-owned Fast Track will now handle all international media activity and will be Pistorius official spokesperson. The 24-year-old South African athlete said: Fast Track has a detailed understanding of elite ...

Campaigns: Food & Drink - N-ice way to promote frozen foods

The British Frozen Food Federation is the trade body for the frozen food industry, representing...Campaign: Taste, Believe, Buy Client: British Frozen Food Federation PR team: Pelican PR ... of frozen food in food service To prove frozen food tastes as good and is as nutritional as fresh. PLAN AND STRATEGY The results of research projects showing the benefits of frozen food were ...

Canned Food UK launches iPhone app to promote cooking with tinned food

Canned Food UK and celebrity chef James Martin are working with PR agency Grayling to launch...The u.can cook app promotes using canned food as a recipe ingredient or snack on its own. It is hoped the app will highlight the benefits of canned food such as convenience, versatility, nutrition ... . Steve Thomas, chairman of Canned Food UK, said: 'How people access information has changed significantly ...

Harris Interactive launches research to help PR professionals plan campaigns

purchases, such as cars, computers, holidays, mobile phones, newspapers or magazines, and fast food ...

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