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MPs get tough in bid to junk fast food ads on kids? television...(November 4) to ban commercials for high-fat and high-sugar fast foods from targeting pre-school children ... looking at restricting fast-food ads because of the link between poor diet and rocketing levels of obesity ... Advertising bosses are on a collision course with MPs over junk food advertising on children ...
Initiative has won fast food giant Burger King's £50 million pan-European media planning and buying...year in the UK, its second-biggest market outside the US. The fast-food giant initially drew up a ...
With the focus on steering children away from junk foods, burger giants are rethinking products...of healthy eating, prompting industry speculation that this is a trend soon to be followed by other fast-food ... is concerned or whether fast-food merchants have opted for a form of commercial window-dressing to take ... " – described by American-based nutritionists, the Center for Science in the Public Interest, as the "fast food ...
, with bold plans to overtake fast food outfit McDonald’s within five years.
Global food giant McDonalds has proclaimed itself as a self-appointed, self-regulated champion...books – such as Fast Food nation – and the recent Supersize Me movie. McDonalds would be “focussing ... in the fight to promote healthy food. Speaking today at a conference organised by the Incorporated Society ... for McDonalds, said the corporation would overhaul its healthy food charter and introduce a raft of new product ...
LONDON - Advertisers are less likely to target children with junk-food ads following government...for confectionary. However, in total, ads for fast food, non-alcoholic drinks and cereals across press, radio ... five years, with child-themed food advertising across all media falling 41% between 2003 and 2007 ... of 11% across radio, internet and cinema. Despite the increase in the annual spend of food and drink ...
lifestyle. But Litton stressed there would be no early curb on the channel running fast food commercials ... -life parents and their kids rustling up healthy food. The campaign is promoted by the channel as its ... there were no immediate plans to ban or cut down on the screening of junk food ads to its young audience ...
Telewest’s digital cable TV service has now been connected to over 35% of the households targeted, putting the roll out ahead of schedule. Telewest is now forging ahead with the expansion of its Active Digital service in the Bristol area and the South East. Telewest has reported revenues of £576 million...
they are trying to do. Fast-food operators are far from angels. But they are easy to demonise. Yes, McDonald ... headlines. And let’s face it, Food Standards Agency chairman Sir John Krebs is one of the best communicators ... are the cherry tomatoes and apples. It’s a matter of individual choice. Swapping food categories. Parents ...
Will broadcasters have to tighten their belts without junk food ads?...and promotions, for example.” he says. “Ironically, this might be more effective in attracting kids to fast food ... The idea of banning junk food brands from targeting kids on television once seemed ... that the Advertising Association’s Food Advertising Unit last week approached a number of ad agencies to help them come ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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