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Faced with a new breed of health-aware consumers, fast-food firms must use PR to assure...Fast food is bad for you. The self-evident force of that almost-Orwellian slogan has grown ... processed food has become a national obsession, and fast food is no longer a 'fun' option. A recent attack ... Spurlock embarks on a 30-day McDonald's-only diet in which he consumes the fast-food giant's burgers, fries ...
Eric Schlosser, campaigning author of Fast Food Nation and Chew on This, has launched a scathing...In an interview with Marketing, Schlosser accused the media regulator of adopting a soft approach to food advertising, creating an 'almost meaningless' White Paper. 'The (proposed) regulations are a ... , the only way forward for food advertising was a blanket prohibition on marketing to children. Profile ...
Burger King's Whopper used to be the undisputed king of fast food. Grilled to order, with prime....' When the first Whopper Bar opened in Orlando, food-bloggers, a community more used to tearing apart fast-food companies, seemed able to find only two areas of complaint: that it's a 'bar' that doesn ... and wide range of toppings hits the spot. With more theatre, more food values and more opportunity ...
LONDON - Pizza Hut is to re-position itself away from fast food as part of rebranding plans...Hut has always sat somewhere between fast-food and casual dining, said Wood. The relaunch ...
Lord Sebastian Coe has defended the fast food chain's plan to build the "world's biggest" McDonald...be a wide range of other foods available. Coe said: "McDonald's makes a massive investment ...
Hotdogs are the latest fast food to be given an upmarket makeover, as the Gourmet Hotdog Company
US children are being force-fed a diet of TV ads for sweets, snacks and fast food, which
As McDonald's ramps up its expansion into China, new figures show rival chain Subway is the fast-food ... about the fast-food sector in general, with 53 per cent saying none of the firms were environmentally friendly. In total 73 per cent of people did not think fast-food restaurants took enough responsibility ...
Fast food giant McDonalds is to review its 50m English Canadian advertising business with the aim...LONDON (Brand Republic) – Fast food giant McDonalds is to review its 50m English Canadian advertising business with the aim of reducing its three roster agencies to one. The burger chain will invite its three existing agencies: Palmer Jarvis DDB, Vancouver; Cossette Communication-Marketing, Toronto ...
, as the fast food chain signs up to the Government's "responsibility deal"....The fast food company made the announcement today (15 March), mirroring a similar announcement from Yum!-owned Pizza Hut and KFC, as fast food companies back the Government s move to crack down on obesity by disclosing calorie content at the "point of purchase". McDonald s currently displays calorie ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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