06 Jul 2005
the next four years, it aims to overtake McDonald's to become the most ubiquitous fast-food presence ...
.
With traditional fast-food retailers such as McDonald's and Burger King experiencing long-term decline, Mintel ...
faces extensive competition from its sandwich shop and fast-food rivals, several of which have their own ...
31 May 2006
| by by David Tiltman
LONDON - Eric Schlosser, campaigning author of 'Fast Food Nation' and 'Chew on This', has launched...In an interview with Marketing, Schlosser accused the media regulator of adopting a soft approach to food advertising, creating an "almost meaningless" White Paper.
"The [proposed] regulations are a ...
, the only way forward for food advertising was a blanket prohibition on marketing to children.
If you ...
16 Jun 2000
| by ADAM HILL
DALLAS: Two leading fast food restaurant chains are beefing up
their PR operations....DALLAS: Two leading fast food restaurant chains are beefing up
their PR operations.
Pizza Hut has hired Patty Sullivan as director of PR, joining from the
Dallas office of Edelman PR Worldwide.
The post had been vacant since former incumbent Jay Allison left to
become general ...
28 Feb 1997
| by LEXIE GODDARD
Fast food giant McDonald s has split its estimated pounds 400,000
PR spend among five agencies....Fast food giant McDonald s has split its estimated pounds 400,000
PR spend among five agencies.
They are: Fishburn Hedges, Countrywide Porter Novelli, The Red
Consultancy, Burson Marsteller and Luther Pendragon.
The new appointments, made this week, stem from McDonald s desire to
find areas ...
08 Dec 1995
| by STEVE BEVAN
Fast food giant McDonald s is on the verge of appointing a lobbying firm
to provide political...Fast food giant McDonald s is on the verge of appointing a lobbying firm
to provide political monitoring and analysis.
Head of communications Mike Love declined to reveal the names ...
of issues the agency is likely to address is food
safety, with the BSE scare affecting confidence in all ...
29 Oct 2004
Faced with a new breed of health-aware consumers, fast-food firms must use PR to assure...Fast food is bad for you. The self-evident force of that almost-Orwellian slogan has grown ...
processed food has become a national obsession, and fast food is no longer a 'fun' option.
A recent attack ...
Spurlock embarks on a 30-day McDonald's-only diet in which he consumes the fast-food giant's burgers, fries ...
11 Mar 2008
| by Gemma Charles
LONDON - Pizza Hut is to re-position itself away from fast food as part of rebranding plans...Hut has always sat somewhere between fast-food and casual dining, said Wood. The relaunch ...
25 Apr 1996
| by LEXIE GODDARD
Burger King, the Grand Metropolitan-owned fast food chain, has appointed
its first director...Burger King, the Grand Metropolitan-owned fast food chain, has appointed
its first director of communications for Europe, the Middle East and
Africa.
Sally Canty, former communications director ...
, Canty is the
fast food chain s first senior communications executive.
Public and corporate ...
26 Jan 1996
| by ROBERT GRAY
Fast food giant McDonald s has hired The Communication Group s
government and political affairs...Fast food giant McDonald s has hired The Communication Group s
government and political affairs division to carry out parliamentary
monitoring and analysis.
The company invited a number of lobbyists to pitch before drawing up a
shortlist of two - The Communication Group and APCO UK. Rowland ...
09 Oct 2008
| by Dan Leahul
LONDON - Sir Paul McCartney is telling fans to boycott McDonald's after the fast food chain used a
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