McDonald's hires Blue Rubicon for PR
14 Mar 2003 | by Andy Allen
Fast food giant McDonald's has hired Blue Rubicon to carry out a UK PR campaign aimed at changing
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McDonald’s divides PR brief between five
28 Feb 1997 | by LEXIE GODDARD
Fast food giant McDonald s has split its estimated pounds 400,000 PR spend among five agencies....Fast food giant McDonald s has split its estimated pounds 400,000 PR spend among five agencies. They are: Fishburn Hedges, Countrywide Porter Novelli, The Red Consultancy, Burson Marsteller and Luther Pendragon. The new appointments, made this week, stem from McDonald s desire to find areas ...
McDonald's hires Blue Rubicon for PR
07 Mar 2003 | by Andy Allen
Fast food giant McDonald's has hired Blue Rubicon to carry out a UK PR campaign aimed at changing
KFC bid to clean up image after high-profile attacks
20 Jun 2008 | by Clare O'Connor
Fast-food firm seeks consultancy to counter celebrity-led animal charity campaign....Fast-food behemoth KFC is embarking on a fresh comms strategy to head off a growing number of attacks on its reputation. KFC is seeking specialist PR support to fight damaging allegations from ... the association of fast food with obesity was a factor in KFC's decision. 'KFC is not at the forefront of obesity ...
McDonald's reviews UK comms function
08 Nov 2002 | by Ian Hall
Fast-food giant McDonald's is reviewing its UK PR strategy with agency hires looming early next
PR EUROPE: MILAN - Meletti is McDonald’s new PR burgher
18 Apr 1997 | by JOHN-PIERRE JOYCE
s first tasks will be to oversee the rebranding of Italy s Burghy fast food chain, which was bought ...
Profile: Standing up for McDonald's - Nick Hindle, UK head of corporate affairs, McDonald's
22 Oct 2004 | by Ian Hall
and salt reductions, McDonald's is fighting back in the war on obesity. The fast-food firm's PR operation...dismissive of Fast Food Nation, describing it as 'boring' and a 'history lesson more than a contemporary work ... on McDonald's food for a month, as a 'well-edited and well-directed movie'. The film shows McDonald's US PR ... spend an evening chewing over some Noam Chomsky or Naomi Klein. But he praises books such as Food ...
Editorial: Frankenstein food for media thought
19 Feb 1999 | by MARGO JAMES
Walker for his company s stance against genetically modified foods....Walker for his company s stance against genetically modified foods. On receipt of the award Walker ... , and we don t test on people. Indeed, while the jury is still out on whether GM foods ... -making process, the UK public have been delivered a fait accompli on the issue of GM food. Sainsbury ...
Editorial: McDonald's shoots itself in the foot
18 Jun 2004 | by Ravi Chandiramani
't credible for a fast food company and the media will not swallow it. This criticism applies equally to its tie-up with the English FA. Indeed, many would argue that it is laughable that a fast food giant ... , but one of them, Labour MP Alan Simpson, has in the past called for a tax on junk food advertising ...
INTERNATIONAL: McDonald's hosts agency repitch as Octagon 'resigns'
08 Feb 2002 | by OLIVIA TOTH
HONG KONG: McDonald's is set to repitch its Hong Kong PR account following Octagon Prism's surprise resignation after working closely with the fast food giant for the past three years. Octagon account director, Genevieve Hilton, said: 'It was a business decision and it was our own ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
