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ISBA slams doctors for 'abdicating responsibility' in obesity debate

to encouraging children to associate the fast food chain with the Games. Follow Arif Durrani on Twitter ... between some food companies and tobacco giants, ISBA slammed its findings and timing, coming little more ... -president of the organisation, said relying on the food industry to police its own calories and health advice was "inherently ...

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

A state-owned Chinese group, Bright Food, has bought a 60% stake in cereal company Weetabix....of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... , will give Bright Food access to extensive brand-building, technical and product-development capability ... GOLDSTONE, FORMER GROUP MARKETING DIRECTOR, PREMIER FOODS The elements of the marketing strategy ...

Coke, Tesco, Kraft sign up to calorie reduction pledge

The big four supermarkets and a raft of major food companies have signed up to the Department...-Cola GB, Kerry Foods, Kraft, Mars, Nestle, PepsiCo, Premier Foods, Unilever, Beefeater (Whitbread ... will be an easy to read and understand labelling system Premier Foods , manufacturer of brands including Hovis ... commitment from the food industry. But it is a great step in the right direction and will help million of us ...

AdConnection wins Maplin Electronics business

of Maplin Electronics, said: "AdConnection impressed us with a senior, fast turn-around team ...

British Poultry Council calls in Hanover for public affairs brief

of the poultry industry s value as an essential part of UK agriculture and food production. BPC chairman John ... of the industry s valuable contribution to the UK economy, environmental protection, workforce skills and food ...

Lord Mandelson to advise APP after accusations of illegal logging

details that at least 67 companies, including Tesco and Kraft Foods, have boycotted APP since 2004. ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

that imply food is high quality at low prices - the essence of any supermarket proposition. Morrisons has ... real point of difference. Registering 'Making good food cost less' doesn't mean it will be used ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

departments' sluggishness in responding to fast-changing preferences. This is equally true for some agencies ...

EEF poaches Sally Sykes from Health & Safety Executive

and biomedical engineering, to food and drink production. She has held senior positions with AstraZeneca and J ...

Advertisers debate agency payments at ISBA Conference

not diminished" in Westminster on the issue of a pre-watershed ban for junk-food advertising, he told the 250 ...

 

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