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- part of Fiat's 'For all the lives you lead' campaign. The brochure uses bumble-gum images to underline...types of consumer. Not only does the introduction proclaim 'Fiat is back doing what it does best ... on Fiat's site, where users are offered mini-games. However, the one drawback with this piece of DM ...
The car marque relaunched an old favourite with an animal-based campaign to convey its charm. Fiat...of the market for a decade, it retained substantial brand awareness, principally for its tiny size. Fiat knew ... magic The campaign was Fiat's most integrated to date. Direct mail the previous December had targeted potential buyers of small cars with invitations to take a test drive, and a microsite on Fiat's website ...
Giuseppe Morchio, Fiat's chief executive, unexpectedly quit at the weekend, after Ferrari president
This nicely compact mailer from Fiat ensures stand-out through the tried-and-tested 'freebie...to the end - not the usual style for an automotive mailing, and one which works to Fiat's advantage. At a ...
Fiat has restructured, to bring the mass-market Fiat and premium Lancia marques together with commercial vehicles into a single business unit, while the Alfa Romeo marque occupies a standalone unit. ...
Krow has recently unveiled the launch campaign for the return of the iconic Fiat 500 ... with the Fiat 500 s positioning as an everyday masterpiece the ad concludes with the Fiat logo and the endline Fiat. You are, we car . ...
Fiat is shaking up its global advertising arrangements and has asked several agencies, including the non-roster shop Mother London, to pitch global ideas for the launches of the new Fiat Punto ... . Commenting on the pitch, Gregory Pingree, the newly appointed Fiat international advertising co ...
The car company is set to put the work out to pitch now WPP has taken a stake in Fiat Media Centre....Fiat is poised to review its estimated £150 million pan-European media account after WPP took a ... but Fiat is now expected to put the business up for pitch after WPP's Red Cell network took a 49 per cent stake in Fiat Media Centre. Red Cell already has a relationship with Fiat because it handles ...
Fiat is talking to its four European creative networks about cost savings and a consolidation...of trading. It has told agencies to come up with ideas to save money. Agency sources said Fiat is looking ... across its Fiat, Lancia and Alfa Romeo brands. Four agencies work for Fiat, with D'Arcy and Leo Burnett handling the bulk of the business. The Italian agency Testa works for Fiat in Italy, while the WPP ...
LONDON - Fiat is talking to its four European creative networks about cost savings and a...to save money. Agency sources said Fiat is looking to implement a more "efficient system" that could see a reduction in the number of creative agencies it uses across its Fiat, Lancia and Alfa Romeo brands. Four agencies work for Fiat, with D'Arcy and Leo Burnett handling the bulk of the business. The Italian ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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