Technology creates a whole new ball game for sports marketing
09 Dec 2011 | by John Reynolds
footage, directional signage and brand advertising. Dove, Investec and Fiat are among the brands ...
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Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric
09 Mar 2012 | by Ben Hall
8. Fiat 'house arrest' by Doner and Richards Group, Detroit 11,182 shares this week All time ...
Campaign Viral Chart: Justin Bieber steals the top spot
24 Nov 2011 | by Ben Hall
7. Fiat 'seducation' The Richards Group 52,922 shares this week All time: 65,201 shares ...
Technology meets creativity at AKQA
10 Nov 2011 | by Katherine Levy
and names of clients: Nike, Xbox, Fiat. Two men scrutinise an image on an iPad - they are trying to recreate ... clients, the Cyber Grand Prix-winning Fiat eco:Drive device springs to mind; or the Volkswagen real racing ... to repeat each time), this app for Delta has had two million downloads so far. Fiat eco: Drive AKQA ...
Alfa Romeo launches social campaign for MiTo model
26 Oct 2011 | by Sarah Shearman
Alfa Romeo, the Fiat-owned Italian car marque, has launched a Facebook campaign to showcase its
Lipsy pushes Pixie Lott collection with rewards scheme
07 Oct 2011 | by Matthew Chapman
The rewards scheme will offer the opportunity to win thousands of prizes and was created by digital agency Lucid Online. Golden tickets will be on offer when buying Lipsy products online and in-store, giving fans the chance to win prizes including a Fiat 500, iPads and VIP meet-and-greets with pop group ...
Duan Evans and Nick Turner named AKQA joint ECDs
14 Jul 2011 | by Anne Cassidy
than a decade, with Turner joining in 1998 and Evans in 2000. Turner has worked on AKQA's Fiat account ...
Google+ challenged to achieve scale by brands
06 Jul 2011 | by Sarah Shearman and Ben Bold
Annicchiarico, head of digital for Fiat Group Automobiles UK and Ireland, said it spends "heavily" on Facebook ...
Fiat rolls out digital campaign starring Tinchy Stryder
06 Apr 2011 | by Sarah Shearman
Fiat has partnered with Yahoo to launch a digital campaign today to promote its Fiat Punto...about the campaign. Claudio Annicchiarico, head of digital for Fiat Group Automobiles UK and Ireland ... this year (4 February), Fiat created an outdoor campaign to highlight that its Fiat 500 TwinAir had been ...
Jeep targets snowed-in consumers with latest campaign
08 Dec 2010 | by Alex Brownsell
by Chrysler Group LLC, following a merger of Chrysler and Fiat in 2009. The group is nearly 10%-owned ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
