Skoda meets PR agencies to commission special project work
14 Feb 2012 | by Sara Luker
reviewed their PR support include Fiat for its Jeep and Chrysler brands in the UK, and Nissan, which ...
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Will Saunders joins Krow as managing partner
19 Apr 2012 | by Sara Kimberley
are Krow's head of project management, Mark Coldham, and Vicki Saunders, who oversees the agency's Fiat ...
DCH lands £15m Alfa Romeo and Chrysler UK ad account
01 Dec 2011 | by Matt Williams
The Fiat Group has consolidated its £15 million UK Chrysler and Alfa Romeo advertising business
Publicis Groupe buys into Brazilian agency to bolster Leo Burnett
28 Apr 2011 | by Sara Kimberley
services. With 160 staff, the agency will handle clients including Fiat, Procter Gamble, Emirates ...
Maserati hands CRM brief to WDMP
14 Apr 2011 | by Sara Kimberley
Maserati, the luxury car marque that is part of the Fiat Group, has appointed WDMP to handle its
Fiat trials Auto Trader mobile ad format
03 Dec 2010 | by Sarah Shearman
Fiat has teamed up with Auto Trader to be the first advertiser to use its new mobile advertising...The floating ad format sits as an overlay at the bottom of the homepage of autotrader.mobi, which Auto Trader believes is less intrusive than mobile display ads. When a user clicks on the ad, a new browser opens and displays the content within the Auto Trader mobile site. The Fiat ad, created in ...
Agencies line up for Maserati CRM business
02 Sep 2010 | by Sara Kimberley
the launch of the Quattroporte Automatic. The car-maker, which is part of the Fiat Group alongside its sister luxury brand Ferrari, uses WPP agencies for its media planning and buying as part of a wider Fiat ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
