12 Jan 2012
| by Nikki Wicks and John Owens
Fiat is the latest car company to seek PR support, as it hunts for an agency to help boost...on an ad hoc basis.
Fiat Group's public relations director Peter Newton said: 'We want to raise our ...
09 Aug 2011
| by Sara Luker
Fiat has called in Beige to launch a special edition Gucci model of its Fiat 500 car....The remit will see Beige lead the UK PR initiative for the official launch of the car, the Fiat 500byGucci, alongside the car maker s lead advertising agency Krow.
Beige media director Joanne ...
cars will retail from 14,800).
The Gucci branding will help highlight the Fiat 500 as a truly ...
22 Jul 2011
| by Maisie McCabe
Fiat, the car manufacturer, has signed a deal to promote its new collaboration with designer Gucci...selected dealerships.
Elena Bernardelli, marketing director at Fiat Group Automobiles UK, said: "The Marylebone Tower was the perfect choice for the Fiat 500byGucci launch as it is a new, premium site ...
, said: "We are delighted to have Fiat as our launch advertiser on the Marylebone Tower a site ...
06 Apr 2011
| by Sarah Shearman
Fiat has partnered with Yahoo to launch a digital campaign today to promote its Fiat Punto...about the campaign.
Claudio Annicchiarico, head of digital for Fiat Group Automobiles UK and Ireland ...
this year (4 February), Fiat created an outdoor campaign to highlight that its Fiat 500 TwinAir had been ...
04 Feb 2011
| by Katherine Levy
Fiat has booked a special outdoor build as part of a campaign highlighting how the latest addition...The Fiat 500 TwinAir is exempt because it emits less than 100 grams per km of CO2.
One key cog ...
. It bears the message "Pay no congestion charge with the Fiat 500 TwinAir" and runs across four consecutive ...
specialist Kinetic.
A spokesperson for Maxus said: "To let London commuters know, Fiat has launched a ...
12 Jan 2011
| by John Reynolds
The Football Association (FA) has been forced to pay out as much as £500,000 compensation to Fiat...specific financial details of the amount it had to pay to Fiat, which signed a four-year deal with the FA ...
and Northern Ireland.
The FA confirmed it had exited its agreement with Fiat. Fiat was unavailable ...
03 Dec 2010
| by Sarah Shearman
Fiat has teamed up with Auto Trader to be the first advertiser to use its new mobile advertising...The floating ad format sits as an overlay at the bottom of the homepage of autotrader.mobi, which Auto Trader believes is less intrusive than mobile display ads.
When a user clicks on the ad, a new browser opens and displays the content within the Auto Trader mobile site.
The Fiat ad, created in ...
30 Nov 2010
| by Sarah Shearman
Disney, Fiat and Mazda are among the first UK advertisers to run ads alongside image searches
09 Aug 2010
| by Mark Banham
Dance act Faithless will launch a three-minute promotional video, funded by car marque Fiat...for the new Fiat Punto Evo.
Fiat is claiming the television spot as the world's first "prommercial ...
cut of the original music video until 12 September.
Elena Bernardelli, marketing director, Fiat ...
Maxi Jazz and Sister Bliss, hanging from the rear view mirrors of separate Fiat Punto Evos.
As part ...
30 Jul 2010
Fiat has called in music PR specialist Outpost to promote a partnership with dance music act