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Paul Weiland, then a Collett Dickenson Pearce writer, got the idea from some footage he d seen on Tomorrow s World and the rousing score from Rossini s Figaro complemented the action perfectly. Ironically, when the production team led by the director Hugh Hudson arrived at the Fiat factory in Turin ...
Krow has recently unveiled the launch campaign for the return of the iconic Fiat 500 ... with the Fiat 500 s positioning as an everyday masterpiece the ad concludes with the Fiat logo and the endline Fiat. You are, we car . ...
Set to The Cure's 'Inbetween Days', a couple are on holiday in Italy (it's a Fiat after all) and the boyfriend, much to the girl's dismay, falls asleep. By throwing the car around, she tries increasingly bumpy measures to wake him: driving near builders, taking sharp turns and going down steps, but nothing works. It ...
Fiat Lancia has started to advertise its Lancia Musa "Diva" car again in a campaign created by Armando Testa. The ad is set at night and the main character reaches his Lancia Musa and drives off over a veil of water. The Venetian skyline can be made out and we then discover that the car is driving along ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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