Adwatch (Feb 8) top 20 recall: Currys/PCWorld
08 Feb 2012 | by Tim Millar, Strategy partner, 18 Feet & Rising
= ( ) Fiat 500 Doner Detroit, Krow Communications/Maxus 35 12 ...
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Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
( ) Fiat 500 Leo Burnett, Krow Communications/Maxus 24 18 ( ) Cereal Partners ...
Chrysler re-launches with £10m Super Bowl campaign
03 Feb 2012 | by Alex Brownsell
The campaign, by integrated agency DCH, will be based around the strapline "Different is what we do", to focus on the brand's "grittier, urban, no-nonsense" reputation. It follows a decision made three-years ago by parent company Fiat to phase Chrysler out of the European market ...
Technology creates a whole new ball game for sports marketing
09 Dec 2011 | by John Reynolds
footage, directional signage and brand advertising. Dove, Investec and Fiat are among the brands ...
Antidotes for anxious times
09 Nov 2011 | by Jonathan Sands, Elmwood
compelling. Look at how popular nostalgia is becoming. The Fiat 500 and the Mini are two good examples ...
Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
/build, 10% e-commerce, 20% mobile, 3% eCRM, 20% ads, 2% media. Clients include Nike, Heineken, Fiat. www ...
Lipsy pushes Pixie Lott collection with rewards scheme
07 Oct 2011 | by Matthew Chapman
The rewards scheme will offer the opportunity to win thousands of prizes and was created by digital agency Lucid Online. Golden tickets will be on offer when buying Lipsy products online and in-store, giving fans the chance to win prizes including a Fiat 500, iPads and VIP meet-and-greets with pop group ...
Microsoft reboots its marketing approach
09 Sep 2011 | by Sarah Shearman
to keep up.' Claudio Annicchiarico, head of digital at Fiat Group Automobiles UK and a former Microsoft ...
Google+ challenged to achieve scale by brands
06 Jul 2011 | by Sarah Shearman and Ben Bold
Annicchiarico, head of digital for Fiat Group Automobiles UK and Ireland, said it spends "heavily" on Facebook ...
Gucci car to target 'show off' girls
28 Jun 2011 | by John Reynolds
Fiat is to begin selling its high-profile Gucci-customised car from dealerships in the UK...with upwardly mobile girls this summer. Fiat is selling the car to mark the 90th anniversary of Gucci and the 150th anniversary of the unification of Italy, the home country of Fiat and Gucci. It was unveiled at a glitzy event in London this week. The Fiat 500byGucci launched on February 23 across Europe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
