Fiat Punto Evo signs up as launch partner
08 Dec 2009
Fiat Punto Evo has signed up as the launch partner of MySpace Music, which went live last week
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Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
increasing its internet marketing spend by 297% to 771,000. Fiat also bolstered its online advertising ...
The week in marketing
10 Nov 2009
. - Chrysler rebadging Fiat is to phase both the Chrysler and Dodge marques out of the European market under its five-year plan to rejuvenate the Chrysler Group. Models from the ranges will be rebadged as Fiats ...
The week in marketing
27 May 2009
as Manchester City's shirt sponsor. Read Ed Kemp on sports at marketingmagazine.co.uk - Fiat ad probe The Vehicle Certification Agency (VCA) is investigating a complaint against a billboard ad for Fiat's E500 ... . It claimed the Fiat ad is in breach of DfT regulations, which state that: 'Information on fuel economy and CO ...
Brand in the news: Mellow Bird's
15 Apr 2009 | by Martin Runnacles, Ultegra Consulting
Apparently Kraft will use the Freewire TV service aimed at students to promote it. Why target a group of people who weren't even conceived when Bird's was born? How can they understand what the brand means? Well, perhaps it doesn't matter. The success of the Mini and Fiat 500 shows that people - even ...
Digital & Direct brief: Sacla celebrates 70th birthday
10 Mar 2009
£1m-worth of prizes including five Fiat 500s, 10 Vespa Piaggio Zips and Lavazza coffee makers.
Car marques plot low-cost ranges
02 Dec 2008 | by Alex Brownsell
Last week it was revealed that Fiat will roll out a budget brand including three new models in Western Europe in 2010. This follows reports a few months ago that Peugeot was looking to resurrect its Talbot marque as a means of selling cheaper cars without compromising its overall brand image ...
The week in marketing: 18 November
18 Nov 2008 | by Staff
Cole. Sky in mobile ties Sky has agreed mobile advertising deals with Adidas and Fiat. The two ...
Media: Fiat to launch .mobi activity
18 Nov 2008 | by Staff
Fiat has linked up with MSN, Sky and SnapNow to launch a mobile ad campaign to boost traffic on its...The campaign, which will run for six weeks, forms part of the promotional activity supporting the Fiat 500 city car and the company's eco:Drive fuel-saving technology. Fiat will be the first motor ... internet. A banner ad on Sky's mobile site will also direct customers to the Fiat 500 WAP site. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
