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Power 100: 100 to 50

. 84: ELENA BERNARDELLI - FIAT UK A relative unknown in the UK, marketing director Bernardelli presides over a host of car brands, including Fiat, Alfa Romeo, Chrysler and Jeep. Despite Fiat's tendency ... reputation for innovative digital activity. She has empowered Fiat's head of digital, UK and Ireland, Claudio ...

Helen Edwards on Branding: Snakes and Ladders

more often. Fiat Love the 500, guys, but if you think it's going to provide a halo effect for the bigger cars you really need to sell, think again. Fiat's historic image problems in the UK go far too ...

Leo Burnett promotes Novellone to CEO of Central and Eastern Europe

the agency's Fiat business in Europe for nine years. Novellone moved to Leo Burnett Brazil in 1997 and led the Fiat business in Latin America. He returned to Italy in 1999 as managing director of LB Rome, where he ...

Ad watchdog prepares for clampdown on greenwash advertising

about companies including Shell , Fiat and British Gas . The Committee of Advertising Practice ...

City Republic: Markets look to earnings for some good news

companies including VW, Fiat, Peugeot, Daimler (Mercedes) and Renault will report second-quarter figures ...

French car brands lack va va voom as they fail to impress British owners

Scenic (1997-2003), 67%. " Radio only works after the engine is warm." 216 Fiat Punto (1999 ...

Arc recruits for new client services team

The Leo Burnett below-the-line subsidiary has recruited Tim Parkman to head up its Fiat, Samsung and Nintendo account teams, and Charis Marr, who will oversee HBOS, Ishares, Guinness, Alzheimer s and Argos. Both recruits have 10 years marketing experience. Marr joins Arc in London after four years ...

Desor hired as planning director at Haymarket Network

Neel, with more than 15 years experience in media and advertising, has worked for brands including Fiat, Alfa Romeo, Barclays, Chrysalis Radio and Tetley Tea. He started his career at MediaVest in 1992, after spending a year in the marketing department of Royal Mail. He spent two years at Abbott Mead ...

Isobar moves into South Africa with acquisition of Trigger

. Its clients include Coca-Cola, Fiat, Bradesco and Credicard Citi. ...

WPP to close United London after Sky account loss

. At the time of writing, Kelly and Campbell could not be reached. COI, Fiat UK, thelondonpaper and a number ...

 

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