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Campaign Viral Chart: Film plea for warlord's arrest goes stratospheric

09 Mar 2012 | by Ben Hall

8. Fiat 'house arrest' by Doner and Richards Group, Detroit 11,182 shares this week All time ...

Skoda meets PR agencies to commission special project work

14 Feb 2012 | by Sara Luker

reviewed their PR support include Fiat for its Jeep and Chrysler brands in the UK, and Nissan, which ...

Chrysler re-launches with £10m Super Bowl campaign

03 Feb 2012 | by Alex Brownsell

The campaign, by integrated agency DCH, will be based around the strapline "Different is what we do", to focus on the brand's "grittier, urban, no-nonsense" reputation. It follows a decision made three-years ago by parent company Fiat to phase Chrysler out of the European market ...

DCH lands £15m Alfa Romeo and Chrysler UK ad account

01 Dec 2011 | by Matt Williams

The Fiat Group has consolidated its £15 million UK Chrysler and Alfa Romeo advertising business

Alfa Romeo launches social campaign for MiTo model

26 Oct 2011 | by Sarah Shearman

Alfa Romeo, the Fiat-owned Italian car marque, has launched a Facebook campaign to showcase its

School Reports 2011: Krow Communications

05 Sep 2011 | by Staff

and Kinder Surprise. It also extended its long-running relationship with Fiat, winning the Fiat Professional ... Fiat and Pets at Home were probably the most visible to emerge from the agency and while the latter offers little creative opportunity, credit is due for its Fiat work. Indeed, the launch of the limited ...

Fiat500byGucci launches JCDecaux's Marylebone Tower

22 Jul 2011 | by Maisie McCabe

Fiat, the car manufacturer, has signed a deal to promote its new collaboration with designer Gucci...selected dealerships. Elena Bernardelli, marketing director at Fiat Group Automobiles UK, said: "The Marylebone Tower was the perfect choice for the Fiat 500byGucci launch as it is a new, premium site ... , said: "We are delighted to have Fiat as our launch advertiser on the Marylebone Tower a site ...

Gucci car to target 'show off' girls

28 Jun 2011 | by John Reynolds

Fiat is to begin selling its high-profile Gucci-customised car from dealerships in the UK...with upwardly mobile girls this summer. Fiat is selling the car to mark the 90th anniversary of Gucci and the 150th anniversary of the unification of Italy, the home country of Fiat and Gucci. It was unveiled at a glitzy event in London this week. The Fiat 500byGucci launched on February 23 across Europe ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

. 84: ELENA BERNARDELLI - FIAT UK A relative unknown in the UK, marketing director Bernardelli presides over a host of car brands, including Fiat, Alfa Romeo, Chrysler and Jeep. Despite Fiat's tendency ... reputation for innovative digital activity. She has empowered Fiat's head of digital, UK and Ireland, Claudio ...

Maserati hands CRM brief to WDMP

14 Apr 2011 | by Sara Kimberley

Maserati, the luxury car marque that is part of the Fiat Group, has appointed WDMP to handle its

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