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Power 100: 100 to 50

. 84: ELENA BERNARDELLI - FIAT UK A relative unknown in the UK, marketing director Bernardelli presides over a host of car brands, including Fiat, Alfa Romeo, Chrysler and Jeep. Despite Fiat's tendency ... reputation for innovative digital activity. She has empowered Fiat's head of digital, UK and Ireland, Claudio ...

Helen Edwards on Branding: Snakes and Ladders

more often. Fiat Love the 500, guys, but if you think it's going to provide a halo effect for the bigger cars you really need to sell, think again. Fiat's historic image problems in the UK go far too ...

Reality check: August

4 Fiat Motors Feelin' Good Krow 161 5 Mercedes-Benz Motors One Man ...

Biggest brands: Top 100 online advertisers 2010

increasing its internet marketing spend by 297% to 771,000. Fiat also bolstered its online advertising ...

Digital Agency League Table 2009

for clients. 'Nike+ and Fiat EcoDrive are fantastic examples of the things that clients with deep wallets ...

And in the real world... The Boston Globe, Virgin Media, Freeview and more

the planned switchover date to the World Cup in South Africa. Source: The Telegraph Fiat s plan to create a ...

 

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