Biggest brands: Top 100 online advertisers 2010
30 Mar 2010 | by Adam Woods
increasing its internet marketing spend by 297% to 771,000. Fiat also bolstered its online advertising ...
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Power 100: 100 to 50
17 May 2011 | by Nicola Clark
. 84: ELENA BERNARDELLI - FIAT UK A relative unknown in the UK, marketing director Bernardelli presides over a host of car brands, including Fiat, Alfa Romeo, Chrysler and Jeep. Despite Fiat's tendency ... reputation for innovative digital activity. She has empowered Fiat's head of digital, UK and Ireland, Claudio ...
Digital Agency League Table 2009
22 Oct 2009 | by Becky Charles
for clients. 'Nike+ and Fiat EcoDrive are fantastic examples of the things that clients with deep wallets ...
And in the real world... Sainsbury's, P&G, ITV, British Airways and more
11 Jun 2009 | by Noel Bussey
Justin King, the chief executive of J Sainsbury, has taken home more than 11 million in pay over the past two years as a reward for hitting his targets in the supermarket chain's three-year turnround plan. Source: Financial Times Fiat's takeover of Chrysler finally went ahead yesterday after the US Supreme ...
And in the real world... BA, Setanta, Alan Johnson, Chrysler and more
09 Jun 2009 | by Kate Nettleton
to the car manufacturer's proposed sale to a group lead by the Italian car-maker, Fiat. The stakeholders ...
And in the real world... The Boston Globe, Virgin Media, Freeview and more
05 May 2009 | by Caroline Lovell
the planned switchover date to the World Cup in South Africa. Source: The Telegraph Fiat s plan to create a ...
Thrift usurps green at top of the new consumer agenda
27 Aug 2008 | by Jane Simms
. In the past six months, the ASA has up-held complaints against Fiat, Saab and Renault for making unjustified ...
The Work: Private view
29 Feb 2008
Ford advertising has been getting rather good recently. The new cinema ad for the Fiat (5) 500 ... TV 5. FIAT Project: Launch of Fiat 500 Client: Elena Bernadelli, marketing director, Fiat UK ...
How to integrate experiential into campaign planning
19 Feb 2008 | by Robert McLuhan
-found pivotal role. L Case study: Fiat A soulless space and sales people waiting to pounce - it s what many expect from a car showroom. But this month, Fiat is opening an experience centre to coincide ... , even if they are not in the market for buying a car. We want to introduce new people to Fiat, and show ...
The Work: Private view
15 Feb 2008
: Sam Ball, Dave Bedwood, Matt Beecroft Exposure: Online 4. FIAT GRANDE PUNTO Project: Fiat Quando Quando remixed Client: Elena Bernadelli, UK marketing director, Fiat Auto Brief: Generate test drives ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
