10 Feb 2012
| by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
10 Feb 2012
| by Will Harris
Senior practitioners should not be cowed by the idea that marketing is a young person's game, says...will work has real value.
Your second option is to surrender all claims to be a day-to-day marketer ...
-guess the creative whims and desires of consumers a generation or more below.
That's why you see older marketing people, deaf to instinct, insistent that they first see the data. At a certain point in one's marketing ...
10 Feb 2012
| by Ben Hall
Dominic Chambers, marketing director, Audi UK says after a 'strong year' for the car manufacturer...that the brand is set to increase its UK annual marketing budget by 15% year-on-year, with an added focus ...
.
brightcove.createExperiences();
Read The Marketing Interview with Dominic Chambers here ...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
VisitWales top marketer Roger Pride is leaving the Welsh tourism body to take up the role
10 Feb 2012
| by John Reynolds
Betfair is to name rival bookies for the first time as part of its new Europe-wide marketing
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith....bit embarrassing, on the CV. Yet the marketing of sex-related products presents a rare array ...
for Valentine's Day, a key marketing event in the calendar. However, for those whose business is squarely ...
a sensitive, often awkward, subject for the UK market. Getting the balance right is the biggest ...
10 Feb 2012
| by Alex Brownsell
The head of UK marketing for Audi is aiming to protect the brand's premium positioning while...Just a few miles from Audi's eye-catching flagship brand centre in West London, where Marketing meets Dominic Chambers, the marque's recently appointed head of UK marketing, motorists battle ...
the possibility of a collapse. British automotive marketers will wince at the painfully obvious metaphor ...
10 Feb 2012
| by Sarah Shearman
The IAB surveyed 123 marketers and digital marketers from top 200 advertisers in the UK, between ...
marketers from across all sectors, including entertainment, retail, FMCG and automotive, 53% of brands had ...
for marketers, according to the IAB.
It also found that only 13% of brands feel they have sufficient amount ...
10 Feb 2012
| by Matthew Chapman
The launch of such a device would mark the first time Google has designed and marketed a consumer electronic device under the Google brand.
Google has declined to comment on the speculation that was kicked off by a Wall Street Journal story .
News of the device is based on a filing with the Federal ...
10 Feb 2012
| by Nick Batten
components, and the company has grown substantially since then.
Chantel Clarke, marketing manager ...
