National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...
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Media360: MediaVest's Steve Parker on the importance of strategic insights and data
29 May 2012 | by Arif Durrani
stressed the importance of trying to track the real value of the airline's new marketing activity, in terms ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
the car. Toyota is planning to bring its UK marketing into line with its 'Always a Better Way ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
on live briefs that will be taken all the way to production. Craig Inglis, the retailer's marketing ... marketing body not to act as an additional sales force for media owners. "We positioned ourselves ... hard to imagine today in the light of Thinkbox and Newsworks (formerly the Newspaper Marketing Agency ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
marketing director at the Eden Project, said: "We re delighted with the way UM and McCann embraced our brief ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...mouthful . The repositioning includes a packaging refresh, as revealed by Marketing last year , after ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
of 18 and that it had therefore been targeted appropriately. Durex rolled out it a major marketing ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
Marketing caught up with Craig Inglis, marketing director at John Lewis, after his session at Media...The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy ... in my presentation we ve had a lot to do. "John Lewis doesn t have a long history in marketing and so ... could tell us about Apple's rumoured assault on the TV set market given John Lewis high-end electronics ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
