Perowne Charles Communications wins Malaysia Airlines account
30 May 2012 | by Sara Luker
and travel pages. It has carried out plenty of above-the-line marketing to promote the A380, but without ...
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WPP rejects criticism over Sorrell's £13m pay package
30 May 2012 | by Daniel Farey-Jones
ISS for looking at the issue from a purely UK point of view "with no regard to the global market ...
New Media Age editor Justin Pearse to join Bite Communications
29 May 2012 | by Sara Luker
it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ... in the company s transformation towards delivering truly integrated digital communications and marketing services ...
London City Airport hires Grayling to target European market
29 May 2012 | by John Owens
London City Airport is set to launch a major comms effort aimed at the European market, amid...outside assistance with a knowledge of the markets in which our key end-of-route targets are located ...
Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...
Brazen to 'bring out the cake' for McVitie's
28 May 2012 | by Hannah Crown
The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake, Jaffa Cake Bars and Hobnobs Flapjacks through vouchers offering free samples. Brazen s remit will cover driving product coverage for the cake range, generating social media content and gaining national media ...
BMW 'ultimate track' by Dare
28 May 2012
The app is a driving game which enables the gamer to draw their own track and then put it to the test in the driving seat of the new BMW 3 Series. The app will be available to download from the Apple App Store and Android Market from 23rd May and is free to download. They can select from a ...
EdenCancan to link Duchamp to urban artists
28 May 2012 | by John Owens
expand the traditional market through urban artists like Plan B or Professor Green. Marc Psarolis ...
Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
the pro-bono work done to conserve natural habitats around the holiday parks. Pete Akerman, marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
