Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
. James Walker, acting head of marketing, Channel 4, said: "The way people watch TV is changing all ...
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Tourist numbers to dip before Olympic boost
30 May 2012 | by Loulla-Mae Eleftheriou-Smith
Marketing pushes to attract tourists to the UK are not expected to yield an increase in visitors...that the body's next marketing push will start immediately after the Games. He said: "Our work doesn't stop ...
Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
, are expected to break next month. According to Adrian Mooney, vice-president of marketing EMEA at Tata ... differentiate" Tetley in the crowded hot-beverages market. He said: "Tetley has a stronger emotional bond ...
National Lottery promotes its 'genuine' Olympic contribution
29 May 2012 | by Matthew Chapman
chief executive, said: "The vast majority of people who are marketing around the Olympics frankly have very little to do with [it] they just happened to have paid for the right to market around it. "We ...
Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
go-to case study for marketers looking to co-creation to drive brand awareness and engagement through ...
BMW 'ultimate track' by Dare
28 May 2012
The app is a driving game which enables the gamer to draw their own track and then put it to the test in the driving seat of the new BMW 3 Series. The app will be available to download from the Apple App Store and Android Market from 23rd May and is free to download. They can select from a ...
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
Plusnet airs light-hearted manifesto ad
28 May 2012 | by Sarah Shearman
London and will run on the channel until mid-July. Nick Rawlings, commercial and marketing director ...
I wish I'd done ... Bing 'decode Jay-Z with Bing'
24 May 2012
manager of marketing; Ryan Cameron, senior marketing manager, Bing Agency: Droga5 Creative director ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
