Tui Travel in comms cuts after business restructure
30 May 2012 | by Hannah Crown
, they are reviewing the way they maximise their marketing budget and are re-aligning their capability. For example ...
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Cadbury parts company with marketer Creighton after 35 years
30 May 2012 | by John Reynolds
Cadbury is parting company with long-standing marketing executive Peter Creighton, who is retiring...Creighton has held a number of senior marketing roles at Kraft-owned Cadbury, which he joined back in 1977. He has latterly held the role of marketing activation director, a UK focused role in which he ... the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...
Perowne Charles Communications wins Malaysia Airlines account
30 May 2012 | by Sara Luker
and travel pages. It has carried out plenty of above-the-line marketing to promote the A380, but without ...
New Media Age editor Justin Pearse to join Bite Communications
29 May 2012 | by Sara Luker
it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ... in the company s transformation towards delivering truly integrated digital communications and marketing services ...
London City Airport hires Grayling to target European market
29 May 2012 | by John Owens
London City Airport is set to launch a major comms effort aimed at the European market, amid...outside assistance with a knowledge of the markets in which our key end-of-route targets are located ...
Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
that his role, which includes European market-ing, is being overseen in the interim by Paul Norman ... sales. In addition, Kellogg faces increasing pressure from lobbyists in Europe over its marketing ...
Brazen to 'bring out the cake' for McVitie's
28 May 2012 | by Hannah Crown
The Bring Out The Cake marketing and PR campaign will promote brands such as Jamaica Ginger Cake, Jaffa Cake Bars and Hobnobs Flapjacks through vouchers offering free samples. Brazen s remit will cover driving product coverage for the cake range, generating social media content and gaining national media ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
, but people still want free content and, as a result, free content has got better and better. The market ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
