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BMW 'ultimate track' by Dare

The app is a driving game which enables the gamer to draw their own track and then put it to the test in the driving seat of the new BMW 3 Series. The app will be available to download from the Apple App Store and Android Market from 23rd May and is free to download. They can select from a ...

Private View: Dave Trott and Sarah Golding

open in a supermarket fridge aisle as a female shopper chooses the client's brand ... the marketing ...

Aspire 'stories' by JWT London

direct marketing campaign to increase brand partnerships....The activity was created by JWT London and takes the form of illustrations that tell the true stories of people who have been helped by Aspire. The three executions run across e-mail and target marketers. The work was created by Craig Hunt and James Humphreys, and illustrated by Ryan Andrews, Paul ...

Hovis 'farmer's lad' by Dare

Hovis, the Premier Foods bread brand, has launched a £3.5 million integrated marketing campaign

Smooth Radio 'feed your soul' by Arnold KLP

Smooth Radio has released creative work for its spring marketing campaign that is focused

Private View: Gerry Moira and Cilla Snowball

have singled out "pride" as the key emotional motivator in the home improvement market and gone after ...

Private View: Justin Tindall and Rory Sutherland

marketing creation. The brain - for good and ill - makes sense of the world through stories. From ragga ...

BBC 'Torch relay' by RKCR/Y&R

The BBC has begun its London 2012 Olympic Games marketing with a campaign by Rainey Kelly Campbell

Private View: Dave Dye and Trevor Ray Hart

that all this stuff is colouring my view, I'll try to logic my way into levelling the playing field ... the transitions in this ad, and I think the ad is right for this market. I would have loved to see more made ...

Old Spice 'believe in your smellf' by Wieden & Kennedy Portland

Old Spice Champion is being marketed to men who understand that smelling great is an important tool for achieving personal success, "like having big muscles and cool hair". The ad portrays a weedy man who acquires big muscles, cool hair and the actress Heather Graham as his girlfriend through ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.