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Brand Health Check: French Connection

of French Connection's King's Road store in London. While the mid-market fashion brand has built up a ... credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ... occurred and the rest is history. Other mid-level brands have since successfully entered the market and ...

Tourist numbers to dip before Olympic boost

Marketing pushes to attract tourists to the UK are not expected to yield an increase in visitors...that the body's next marketing push will start immediately after the Games. He said: "Our work doesn't stop ...

My secret work weapon: You don't need to be loud - quiet determination can win

I think that in marketing and PR disciplines people often feel they have to be noisy and extrovert. But clients actually want to talk to someone normal. A lot are quiet themselves, and don't want people who are bouncing from floor to ceiling. A few years back, for example, when I was looking for a job, I was told ...

Brand Manager of the Week: Andy Irving

Describe yourself in three words. Happy-go-lucky. How would you define marketing? Truly ... marketing campaign? Tango's Ray Gardner 'St George' spot is probably the greatest TV ad ever created ... ' is pretty timeless. Do you have a marketing mentor? Stephen McGill, our director of entertainment ...

Samsung adds music store to mobile offering

s mobile market must have an open mobile music system Music Hub removes all the barriers to your music ...

Helen Edwards: Lies, damn lies and 'dataviz'

With 'data visualisation' finally at the forefront of marketers' consciousness, it is important...in the 50s and ignored by marketers for the entire intervening period, despite its obvious relevance to our ... . The marketing-industry torchbearer for 'dataviz' - as its advocates call it - is former D AD president Aziz Cami ... director. So marketers have another shiny implement in the toolkit. What took them so long ...

Cadbury parts company with marketer Creighton after 35 years

Cadbury is parting company with long-standing marketing executive Peter Creighton, who is retiring...Creighton has held a number of senior marketing roles at Kraft-owned Cadbury, which he joined back in 1977. He has latterly held the role of marketing activation director, a UK focused role in which he ... the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...

BlackBerry maker confirms 'significant' job cuts amid review

as investment banks JPMorgan Chase and RBC Capital Markets carry out a strategic review that could lead to tie...and marketing initiatives". Heins revealed that the job cuts were part of a wider goal of "eliminating ... its biggest marketing campaign to date. RIM s global ad agency Abbot Mead Vickers is currently ... executive Frank Boulben as its chief marketing officer, as it gears up for the BlackBerry 10 marketing ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now ... : timing is vital - Wispa is back. NO - Louise Fowler, Business leader, brand and marketing, Co ... ) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ...

Richmond brand to air nude farmer ad

intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand..., and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.