31 May 2012
| by Kim Benjamin
of French Connection's King's Road store in London.
While the mid-market fashion brand has built up a ...
credentials. There are the distinctive marketing campaigns, the long-time nurtured global distribution points ...
occurred and the rest is history.
Other mid-level brands have since successfully entered the market and ...
30 May 2012
| by Loulla-Mae Eleftheriou-Smith
Marketing pushes to attract tourists to the UK are not expected to yield an increase in visitors...that the body's next marketing push will start immediately after the Games.
He said: "Our work doesn't stop ...
30 May 2012
| by Gail Hanlon, B2B marketing director, Intel EMEA
I think that in marketing and PR disciplines people often feel they have to be noisy and extrovert. But clients actually want to talk to someone normal. A lot are quiet themselves, and don't want people who are bouncing from floor to ceiling.
A few years back, for example, when I was looking for a job, I was told ...
30 May 2012
Describe yourself in three words.
Happy-go-lucky.
How would you define marketing?
Truly ...
marketing campaign?
Tango's Ray Gardner 'St George' spot is probably the greatest TV ad ever created ...
' is pretty timeless.
Do you have a marketing mentor?
Stephen McGill, our director of entertainment ...
30 May 2012
| by Matthew Chapman
s mobile market must have an open mobile music system Music Hub removes all the barriers to your music ...
30 May 2012
| by Helen Edwards, PPA Business columnist of the year
With 'data visualisation' finally at the forefront of marketers' consciousness, it is important...in the 50s and ignored by marketers for the entire intervening period, despite its obvious relevance to our ...
.
The marketing-industry torchbearer for 'dataviz' - as its advocates call it - is former D AD president Aziz Cami ...
director.
So marketers have another shiny implement in the toolkit. What took them so long ...
30 May 2012
| by John Reynolds
Cadbury is parting company with long-standing marketing executive Peter Creighton, who is retiring...Creighton has held a number of senior marketing roles at Kraft-owned Cadbury, which he joined back in 1977.
He has latterly held the role of marketing activation director, a UK focused role in which he ...
the first seven years of his time at Cadbury working in sales roles, before making the switch to marketing ...
30 May 2012
| by Matthew Chapman
as investment banks JPMorgan Chase and RBC Capital Markets carry out a strategic review that could lead to tie...and marketing initiatives".
Heins revealed that the job cuts were part of a wider goal of "eliminating ...
its biggest marketing campaign to date. RIM s global ad agency Abbot Mead Vickers is currently ...
executive Frank Boulben as its chief marketing officer, as it gears up for the BlackBerry 10 marketing ...
30 May 2012
YES - Mark Trinder, Sales director, commercial and online, ITV
Marketing departments are now ...
: timing is vital - Wispa is back.
NO - Louise Fowler, Business leader, brand and marketing, Co ...
) marketers can spot trends very early, but mostly businesses need to be nimble and able to move as the market ...
29 May 2012
| by John Reynolds
intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand..., and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'.
Claire Winstanley, marketing director ...
-changing for the ham market."
In addition to the TV ad, the campaign will feature a sampling campaign running across ...