My Media World: Matt Batchelor
30 May 2012 | by Jeremy King
of Loaded, which started a revolution in the men s magazine market, and moving the Standard to the free ...
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Sector Analysis: Mobile
30 May 2012 | by Mike Fletcher
experts to find out the five things marketing directors must know about the future of mobile....transaction carried out on a mobile device also rose from 12.20 to 17.49. Market data from Mobile Squared ... marketing network of Havas Digital, recently surveyed 8,400 people to discover that 72% of respondents ... on search ( 134.3m), plus text marketing ( 7.6m), according to the IAB's Mobile Adspend report. All ...
Daily Mirror editor Wallace elbowed out ahead of seven day publishing model
30 May 2012 | by John Reynolds
the market in 11 out of the last 12 months." In March this year, Trinity Mirror reported a 40% fall in pre ... the past few years, in an attempt to offset tough market conditions. ...
Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
marketing organisation from 1 July, while UKTV's Julia Jordan has become chair of the Thinkbox board....director Neil Mortensen, and marketing director Andrew MacGillivray. A spokesman for Thinkbox said ... fully resourced operation, ending its relationship with strategic marketing agency Ingram ...
Bauer's Heat to produce 'dual viewing' shows for Channel 4
29 May 2012 | by Maisie McCabe
. James Walker, acting head of marketing, Channel 4, said: "The way people watch TV is changing all ...
Media360: MediaVest's Steve Parker on the importance of strategic insights and data
29 May 2012 | by Arif Durrani
stressed the importance of trying to track the real value of the airline's new marketing activity, in terms ...
Total Media lands Random House and Transworld Publishers online accounts
28 May 2012 | by Nick Batten
to reach relevant audiences. Barry O'Donovan, marketing director at Random House Children's Publishers ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
, but people still want free content and, as a result, free content has got better and better. The market ...
Yahoo pulls plug on Livestand after seven months
28 May 2012 | by Sarah Shearman
publishers, the product never rolled out here. Robert Bridge, senior director and head of marketing for Yahoo EMEA, previously told Marketing that Yahoo had an "impressive road map" of planned product l ... to replace Scott Thomson, named Mollie Spilman, head of marketing for the Americas, as its new chief ...
DMGT digital revenues to offset print revenues "within five years"
28 May 2012 | by John Reynolds
are struggling to offset the decline in print media and a tough print advertising market with digital revenues, as media consumption habits change. The Mail Online is the market-leading national newspapers website ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
