Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
, but people still want free content and, as a result, free content has got better and better. The market ...
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National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
to embrace new audiences and prove its properties are aimed at everyone. Cat Weaver, senior marketing ...
Yahoo pulls plug on Livestand after seven months
28 May 2012 | by Sarah Shearman
publishers, the product never rolled out here. Robert Bridge, senior director and head of marketing for Yahoo EMEA, previously told Marketing that Yahoo had an "impressive road map" of planned product l ... to replace Scott Thomson, named Mollie Spilman, head of marketing for the Americas, as its new chief ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch...of Tyrell's and Metcalf's Skinny Topcorn, which occupy the increasingly populated popcorn market. The new ... . It is unclear how much marketing Cadbury will dedicate to Cadbury Popcorn, which is expected to be listed in all ...
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past..., which is marketed by News Corporation. WIGS is a joint venture between filmmakers Jon Avnet ... , Unilever s chief marketing officer, told the Financial Times: "In reality, it's going back to the early ... vice-president for Dove Skin, Fernando Machado, told Marketing that the company was switching its ...
DMGT digital revenues to offset print revenues "within five years"
28 May 2012 | by John Reynolds
are struggling to offset the decline in print media and a tough print advertising market with digital revenues, as media consumption habits change. The Mail Online is the market-leading national newspapers website ...
Absolute Radio secures Euro 2012 commentary
28 May 2012 | by Maisie McCabe
its ad revenue to easily beat the market this year, partly driven by football. Clive Dickens, chief operating officer of Absolute Radio, said: "The football sponsorship, promotions ad market is very buoyant ...
Rothamsted Research praised for comms against GM protest action
28 May 2012 | by Sara Luker
Yesterday, Hertfordshire police kept hundreds of protesters from campaign group Take the Flour Back away from a field where genetically modified wheat is being tested by the Rothamsted Research ... to fight aphid infestation, is unsafe and risks contaminating other fields. The group pledged to lead ...
EdenCancan to link Duchamp to urban artists
28 May 2012 | by John Owens
expand the traditional market through urban artists like Plan B or Professor Green. Marc Psarolis ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
