Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
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Aviva appoints Bray Leino to B2B account
29 May 2012 | by Daniel Farey-Jones
Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review...The Mission Marketing Group-owned agency's London office will manage B2B communications across all ... is understood to have retained a place on Aviva's marketing roster. Aviva started the review in January ... . Anne Filatotchev, UK marketing director at Aviva, said: "Moving to a single B2B agency will help us ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive...at the agency. ( Campaign ) Marketing Thomas Cook has appointed a new group chief executive, ending its ... of Premier Farnell , the Leeds-based engineering company, has been appointed to the role. ( Marketing ... marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
The pitch is thought to have been called by the company s headquarters in Switzerland. Publicis Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ... , including direct marketing and sponsorship, and its media account into Publicis in 2004. Publicis won ...
Helen Edwards: Why borderline decisions can make or break a brand
23 May 2012 | by Helen Edwards, PPA Business columnist of the year
for brand marketers....most marketers would probably wish, especially in commoditised markets, or where the stakes are high ... in marketing, an MBA from London Business School and is a partner at Passionbrand. Follow her on Twitter ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
markets, it s also utilising technology the internet and social media - to very good effect. "The ...
James Murray resigns from Fleishman-Hillard
18 May 2012 | by John Owens
banking division s marketing and comms function at RBS and the corporate comms team. The news comes after ...
Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
segmentation of interest is defined in conjunction with Marketing (two weeks before the publication date). 2 ...
Female marketers make their mark on Power 100
17 May 2012 | by Nicola Clark
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making...Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...
PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
with a direct marketing agency in the past. PAA will be responsible for helping to expand the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has relied on press and search marketing, as well as sponsorship deals, to boost its profile. Gravity ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
