My Media World: Matt Batchelor
30 May 2012 | by Jeremy King
of Loaded, which started a revolution in the men s magazine market, and moving the Standard to the free ...
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Sector Analysis: Mobile
30 May 2012 | by Mike Fletcher
experts to find out the five things marketing directors must know about the future of mobile....transaction carried out on a mobile device also rose from 12.20 to 17.49. Market data from Mobile Squared ... marketing network of Havas Digital, recently surveyed 8,400 people to discover that 72% of respondents ... on search ( 134.3m), plus text marketing ( 7.6m), according to the IAB's Mobile Adspend report. All ...
Brand Manager of the Week: Andy Irving
30 May 2012
Describe yourself in three words. Happy-go-lucky. How would you define marketing? Truly ... marketing campaign? Tango's Ray Gardner 'St George' spot is probably the greatest TV ad ever created ... ' is pretty timeless. Do you have a marketing mentor? Stephen McGill, our director of entertainment ...
Think BR: Inadvertent advertorial?
30 May 2012 | by Helen Bowyer
Failing to properly identify marketing communications can prove costly, writes Helen Bowyer, senior...water. If you fail to identify marketing communications as such to the consumer, you risk breaching the Committee of Advertising Practice (CAP) code, which governs the content of UK non-broadcast marketing ... to the products marketed and to promote transparency of a commercial arrangement to the consumer. In our ...
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
websites - admittedly more often publishers than retail sites. Oh to be the marketing manager who checks ... it comes to search, Google has the market largely captive, but those individuals are doing a lot more than ... for most affiliates, so the preferred alternative is to get small. Really small. Taking affiliate marketing ...
New Media Age editor Justin Pearse to join Bite Communications
29 May 2012 | by Sara Luker
it the perfect next step after 15 years covering digital media marketing and technology as a journalist.' During ... in the company s transformation towards delivering truly integrated digital communications and marketing services ...
Richmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand..., and the ad is set to the Sammy Davis Jr song, 'I've gotta be me'. Claire Winstanley, marketing director ... -changing for the ham market." In addition to the TV ad, the campaign will feature a sampling campaign running across ...
Facebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
. It has also teamed up with the British Chambers of Commerce for a Facebook-marketing roadshow in six UK ... Twitter to grow. A Twitter spokeswoman told Marketing: "We have a full team that deals with big brands ...
Tess Alps to become Thinkbox executive chair
29 May 2012 | by Maisie McCabe
marketing organisation from 1 July, while UKTV's Julia Jordan has become chair of the Thinkbox board....director Neil Mortensen, and marketing director Andrew MacGillivray. A spokesman for Thinkbox said ... fully resourced operation, ending its relationship with strategic marketing agency Ingram ...
WPP buys into digital data agency Predictys SAS
29 May 2012 | by Matthew Chapman
WPP-owned database marketing company KBM Group has acquired a majority stake in France...with direct marketing services. Predictys' revenues for the year ended 31 December were 3.36m ( 2.68m ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
