Samsung adds music store to mobile offering
30 May 2012 | by Matthew Chapman
s mobile market must have an open mobile music system Music Hub removes all the barriers to your music ...
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My secret work weapon: You don't need to be loud - quiet determination can win
30 May 2012 | by Gail Hanlon, B2B marketing director, Intel EMEA
I think that in marketing and PR disciplines people often feel they have to be noisy and extrovert. But clients actually want to talk to someone normal. A lot are quiet themselves, and don't want people who are bouncing from floor to ceiling. A few years back, for example, when I was looking for a job, I was told ...
BlackBerry maker confirms 'significant' job cuts amid review
30 May 2012 | by Matthew Chapman
as investment banks JPMorgan Chase and RBC Capital Markets carry out a strategic review that could lead to tie...and marketing initiatives". Heins revealed that the job cuts were part of a wider goal of "eliminating ... its biggest marketing campaign to date. RIM s global ad agency Abbot Mead Vickers is currently ... executive Frank Boulben as its chief marketing officer, as it gears up for the BlackBerry 10 marketing ...
LG Mobile launches One Direction competition on Twitter
29 May 2012 | by Matthew Chapman
, LG social media marketing manager, said: "The L-Series is all about accessible style. "With ...
Consumers and their mobile devices
28 May 2012 | by John Stoneman and Denise Turner
and how they inform the decision-making process will all help marketers to connect with their intended audience. InMobi, the world s largest independent mobile ad network, and Mobext, the mobile marketing ... of uncovering the different use cases around connected devices. The research was designed to enable marketers ...
Are you suffering from a digital eating disorder?
25 May 2012 | by Nicola Clark
, but also a host of questions for forward-thinking marketers. Some marketers have already privately ... is Marketing's head of features. Follow her on Twitter: @nickykc. ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call...continually explore the emerging digital world to get a glimpse into the future of marketing and even play ... of handsets, including the Samsung Galaxy Nexus and the Nokia 700. David McEvoy, marketing director ... estimate of smartphone penetration. Nick Mawditt, global director of marketing and insight for Kinetic ...
Young forced to grow up faster amid economic uncertainty
25 May 2012 | by Kantar Media
For marketers, part and parcel of effectively reaching young people is understanding not just what ... of the job market. Related to this, the attitudes of the young towards money are changing and they feel ... . Against this more financially rigid attitudinal backdrop, marketers have to find more sophisticated means ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...For someone five months into a new role, with the task of aligning the marketing of some ... of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global restructure that led to a marketing shake-up and some high-profile departures from the UK business ...
Expedia hires Fleishman-Hillard after European consolidation review
24 May 2012 | by Sara Luker
to consolidate its agencies in these four markets as it aims for more consistent and impactful communications ... in each market. We also wanted an agency with a proven track record of managing pan-European campaigns. The agency will be charged with providing guidance and support for multi-market campaigns. Fleishman ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
