Financial Services Compensation Scheme reviews ad account
10 May 2012 | by Jeremy Lee
The Financial Services Compensation Scheme is looking for an agency to handle its advertising account.
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LONDON - Co-operative Financial Services (CFS) has parted company with its digital media agency i-Level and will hold a formal pitch for its online media planning and buying business at the end of this year.
The Financial Services Compensation Scheme is looking for an agency to handle its advertising account.
WPP agency Maxus has been awarded the media planning and buying brief for financial trading firm ODL Markets.
Co-operative Financial Services has parted company with its digital media agency i-level, and plans to hold a pitch for its online media planning and buying business towards the end of this year.
LONDON - The DIY retailer B&Q is looking for a direct marketing agency to handle the launch of financial services products.
The credit-card company Discover Financial Services, part of the Morgan Stanley Group, has put its $80 million creative account up for review.
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Saatchi Saatchi has won the £5 million Saga Financial Services' motor insurance account. This follows a pitch against four agencies for the business last year.
The Financial Services Authority is tightening the rules on the use of past performance figures in investment product ads after research showing that consumers find them misleading. The FSA will also ban hypothetical performance claims.
Senioragency, the over-50s specialist shop in which Grey is the majority shareholder, has been hired to brand a financial services company targeting older consumers.
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