Retail and financial sectors help online ads rise by 21 per cent
05 Jun 2009 | by Matt Williams
LONDON - Online advertising has seen a 21 per cent increase in the number of advertisers using the medium in the first four months of this year.
It's been a busy couple of weeks for people who think about privacy and data. Lots of surprises to consider, policy to invent and behaviour to interpret. And we're only at the beginning of lots of this stuff.
LONDON - Online advertising has seen a 21 per cent increase in the number of advertisers using the medium in the first four months of this year.
LONDON - The BBC is looking for an agency to handle customer relationship marketing for its iPlayer and other services.
"'Do you mind if I strangle you with this silky (branded) thong?' the blue-eyed movie star asked. 'Not at all,' the man from Orange replied, sitting at the giant poolside clapper-board desk, '... so long as you look at me while you're doing it.' The Financial and Corporate category will never quite...
Co-operative Financial Services has parted company with its digital media agency i-level, and plans to hold a pitch for its online media planning and buying business towards the end of this year.
LONDON - Co-operative Financial Services (CFS) has parted company with its digital media agency i-Level and will hold a formal pitch for its online media planning and buying business at the end of this year.
ILG Digital, the holding company for i-level and Generator Consulting, has appointed Stephen Rust as its group financial officer. Rust, who will report to ILG's chief executive, David Pattison, joins from IMW Group, which was sold to TradeDoubler in July 2007.
The digital production company unit9 has appointed Matt Groves as a partner to head its creative services division. Groves founded 64k in 1995, before joining McCann Erickson in 2002 to set up and head its digital services division.
Two privately owned media agencies, ILG Digital and Brilliant Media, have been awarded top marks for their financial housekeeping in a survey by industry analysts.
Tequila\London has landed the £2 million account for the Financial Inclusion Taskforce, an advice service for people on low incomes, following a four-way pitch handled through COI. The agency will produce digital, press, radio and outdoor as part of a campaign to promote the service.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.