BBC shakes up CRM for iPlayer services
30 Oct 2008 | by Matt Williams
LONDON - The BBC is looking for an agency to handle customer relationship marketing for its iPlayer and other services.
LONDON - Sony Professional Services Europe has appointed Partners Andrews Aldridge to handle its eCRM business.
LONDON - The BBC is looking for an agency to handle customer relationship marketing for its iPlayer and other services.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.