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Why managing your reputation is more vital than ever

and reputation objectives. Consider the financial services branding on the so-called "Boris Bikes", auspiciously ...

Aegis acquires Lithuanian media agency

Services UAB....The 13-year-old CMS, which had gross assets valued at 1.1m at the end of 2010, specialises in servicing clients in all areas of media planning, buying and research. The deal, terms of which were ... us to offer the full range of Vizeum services on a pan-Baltic level." The acquisition follows ...

Marketing budgets drop 5.4% ahead of uncertain 2011

that the financial prospects for their own companies dipped to the lowest in six quarters, and for the industries ...

Colgate is the most recalled ad at launch of measurement service Nielsen IAG

memorable of the last month, according to a new measurement service launched by The Nielsen Company today....The service, Nielsen IAG, aims to measure how engaged viewers are with TV advertising and programmes based on a panel of UK TV viewers. It has been devised to give advertisers and agencies an opportunity to change underperforming ads or place ads next to programmes which are more engaging. The first ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from ... operator, claims it is stealing customers from budget airline Easyjet because of its poor customer service ...

And in the real world: Waitrose, RBS, BP, unemployment figures

Waitrose has signed a deal with the motorway services operator Welcome Break as it looks to open up stores in service stations for the first time. Source: The Financial Times The former chairman ... of recovery. Source: The Financial Times Unemployment figures in Ireland hit a 12-year high of 11 per cent ...

The Week: Media news - Qualities' readership grows

The Guardian, The Times and the Financial Times all delivered increases in readership last year...However, readership for The Independent and The Daily Telegraph fell, as did numbers reading red-tops and mid-market titles. The Financial Times, buoyed by interest in the financial meltdown and US elections, posted the largest increase in readership, up 16 per cent in the year to 31 December with an average ...

The Week: Advertising news - Creative industries to grow

It also states that by 2013, the creative industries sector - which includes film, music, fashion, TV and video games production - will employ 1.3 million more people than the financial sector. Over the same period, the number of creative businesses will grow from 148,000 to 180,000. ...

The Week: Media news - Online negative chatter up

Of the brands tested, Virgin Atlantic received the most positive feedback, while Orange, which scored well in summer 2008, fell dramatically thanks to a large amount of negative chatter about its customer service. ...

National press ad revenues tumble

the Financial Times, with ad revenues down by 30 per cent year on year in January, according to the agency ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.