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Wired 2011: a glimpse of the future - without adland

27 Oct 2011 | by Michael Sugden

, services and platforms that transform the brands we work for. We need to be more curious, more inquisitive ...

How can agencies crack the puzzle of ad integration?

08 Sep 2011 | by Matt Williams

Delivering a fully integrated service is a big challenge for agencies, Matt Williams finds.

Aegis acquires Lithuanian media agency

01 Jun 2011 | by Oliver Luft

Services UAB....The 13-year-old CMS, which had gross assets valued at 1.1m at the end of 2010, specialises in servicing clients in all areas of media planning, buying and research. The deal, terms of which were ... us to offer the full range of Vizeum services on a pan-Baltic level." The acquisition follows ...

Tourism Australia and Emirates entice Brits to go down under

28 Sep 2010 | by Sara Kimberley

, with Emirates' one-stop service via Dubai. The first phase of the campaign was launched at the beginning ...

End of 'digital' road

25 Jun 2010 | by Martin Bailie, glue Isobar

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

A newly converged world

25 Jun 2010 | by Damian Ferrar and Katie Streten, Imagination

as the product or service the brand offers. Brands and agencies that are enthusiastic about embracing ...

The art of serial brand arson

25 Jun 2010 | by James Devon and Graham Kerr, MBA

's minds about a particular product or service. Those associations are created by the sum of experience ...

WCRS on alert as Santander reviews £35m ad account

08 Jun 2010 | by Joe Thomas

arrangements. In February, Santander awarded the 20m European advertising duties for its online service ...

Chemistry Communications reports a 150% rise in profits

26 Mar 2010 | by Anne Cassidy

The integrated marketing services group reported a 42% rise in turnover from 13.4m in 2008 to 19.1m last year. The group managed to reduce its net debt in 2009 to 1.78m, from 3.6m in 2008 ... believe our success was achieved by servicing the needs of our existing clients with even greater ...

Plusnet calls pitch for integrated brief

11 Mar 2010 | by Matt Williams

LONDON - Plusnet, the UK-based internet service provider owned by the BT Group, is on the hunt...way. Plusnet was founded in 1997, and now provides home phone and broadband services to more than 200 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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