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The Year Ahead for ... Mobile

fees will take a leaf out of the Financial Times' book and simply build HTML5 web apps, thus removing ... will start to exploit services such as Miso, Zeebox and Yahoo!'s newly acquired IntoNow to drive content ...

Virgin Media shortlists four for £36m advertising account

and Mother. The broadband, cable TV, landline phone and mobile services company called chemistry meetings with a number of agencies last month . It came despite having only appointed DDB UK to service its fully ... . Rapp, which has worked alongside DDB UK on servicing the direct element of the business, is expected ...

Dentsu and Millmo unveil new content and media delivery platforms

services to East Asia before December. ...

AXA PPP launches campaign to promote private medical cover

increasing demands for its services, access to timely treatment is becoming a more important consideration ...

Orange brand under spotlight at IPA Effectiveness evening

, but also service innovations Orange introduced, such as billing by the second rather than by the minute ...

Agencies line up for BBC iPhone app task

The BBC has begun a search for an agency to provide mobile marketing services, including...applications, mobile sites and location-based services. The process takes place alongside the BBC's hunt ...

End of 'digital' road

. The almost total digitisation of commerce, content, media channels, customer service, R D, research ... traditionally out of the public gaze. For example, customer service departments will chat real time to large ... of the brand through ever more personal and relevant service. In effect, a consumer centric organisation has a ...

The Social Experience Economy

), they claimed that "those businesses that relegate themselves to the diminishing world of goods and services ... networks of people around owning or using a product or service. A good example is Spotify and how ...

The art of serial brand arson

's minds about a particular product or service. Those associations are created by the sum of experience ...

O2 launches targeted mobile ad service

LONDON - O2 is launching a mobile advertising service called O2 More that will reward customers...The mobile company has signed up 50 brands, including Adidas, Cadbury and Blockbuster, to back the service, which will offer personalised ads and discounts to each customer. O2 More is an opt-in programme ... will be asked to sign up for the service online and will receive up to one message per day based ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.