WPP merges digital agencies to launch Possible Worldwide
16 Feb 2011 | by Mark Banham
officer, and Bob Gilbreath as chief strategy officer. Diane Holland is appointed chief financial ...
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WPP acquires US digital agency Rockfish
22 Aug 2011 | by Daniel Farey-Jones
Founded in 2006 and based in Rogers, Arkansas, Rockfish employs 150 people. It provides strategic consulting, technology, mobile, design and digital marketing services to clients including Walmart, Sam's Club, Cisco, Procter Gamble and EA Sports. Rockfish's total assets as of June 20 2011 were ...
Digital Marketing Group profits drop 14%
23 Nov 2010 | by Daniel Farey-Jones
Digital Marketing Group owns the 20:20 agency brand and operates in e-commerce and data services, which it said was still waiting for a recovery in financial services. The company's results ... profitable results by the end of its financial year. With the outlook uncertain, DMG would strike a ...
Amazon plots ad serving on Kindle
07 Jul 2009
designed to increase revenues from the service....The online retailer has filed two US patent applications for products that would serve ads embedded in content downloaded to Kindle readers, as well as paperbacks sold through its on-demand book publishing service. Under the plans, ads carried in the online books would be related to the content ...
Publicis Modem restructures its senior management team
26 Sep 2008 | by Noel Bussey
quality, client service and strategic thinking are enhanced." ...
Channel 4 signs £5 million drama deal
14 Jun 2007 | by Kate Nettleton
service, which will run across shows including Shameless, Sopranos and ER as well as Channel 4 s new ...
Pattison to mastermind i-level expansion
25 Jan 2007 | by by Ian Darby
Pattison, 50, will join ILG in May. He has been given the job of expanding its range of services and looking at the possibility of international growth. Pattison s arrival is a sign that i-level, which has been linked with takeover talks with holding companies including Omnicom, wants to increase its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
