Campaign Viral Chart: P&G Olympics ad takes gold medal
27 Apr 2012 | by Ben Hall
recent viral success with a preview ad for its new Google Drive cloud-storage service, which was shared ...
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Campaign Viral Chart: Roller skates beat drugs in new viral hit
04 May 2012 | by Ben Hall
to win back his ex-girlfriend using every possible Google service, enters the chart in 10th place ...
Campaign Viral Chart: P&G Olympics ad shared over 300,000 times
20 Apr 2012 | by Ben Hall
, to be shared 2.1 million times. A public service ad for US organisation Safer Sex For Seniors, showing fully ...
Toyota launches YouTube car configurator
17 Apr 2012 | by Emma Powell
and collect opinions. The site hosts video tutorials for first-time car buyers on topics such as financial ...
2012 CES offers a glimpse into the future for brands
19 Jan 2012
of possibilities showcased last week - and to understand the role of a device and the service design that sits ...
Lewis views Vevo as the offer he couldn't refuse
08 Jul 2011 | by Maisie McCabe
" and explains that the service shows one pre-roll ad every seven minutes. "The philosophy in the States ... . And by competitors, Lewis means broadcasters, rather than services such as Spotify. Online video is a difficult ...
Lynx recruits Kelly Brook for Excite digital campaign
23 Feb 2011 | by Mark Banham
including Pepsi Max, Sony and government information service DirectGov. Lynx debuted its advertising ...
ASA to cover VoD service providers
02 Aug 2010 | by Daniel Farey-Jones
The Advertising Standards Authority's remit for regulating advertising on video-on-demand services...the law the updated Communications Act covering regulated VoD services have now been added ... . If the ASA investigates complaints about an ad on an ATVOD-regulated service, it will contact the marketer ... the service provider about potential breaches of the appendix rules. Conversely, it will contact ...
Red Bull escapes ASA ban for VoD campaign
23 Jun 2010 | by Alex Brownsell
The animated ad, created by Kastner Partners, was screened on Five s VoD service, Demand Five, during Neighbours , Home and Away and The Mentalist . It showed a young boy feeding pigs Red Bull, before asking his mother if he can visit the local gentlemen s club. Upon replying, "When pigs fly ...
ITV launches online simulcast service for World Cup
11 Jun 2010 | by Alex Brownsell
ITV is launching a free, ad-funded online service, ITV Live, which will enable viewers to watch
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
