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Twitter's Dorsey named Cannes Lions Media Person of 2012

16 May 2012 | by Arif Durrani

The birth of the micro-blogging service Twitter can be tracked back through Dorsey's life experience. Originally from St Louis, an early fascination for mass-transit and how cities function took Dorsey to New York, where he began programming real-time messaging systems for couriers, taxis ...

Royal Caribbean appoints OMD for search and social

30 Apr 2012 | by Maisie McCabe

the growing demand among clients the two services to be integrated. RCL Cruise's media account is handled ...

Toyota launches YouTube car configurator

17 Apr 2012 | by Emma Powell

and collect opinions. The site hosts video tutorials for first-time car buyers on topics such as financial ...

2012 CES offers a glimpse into the future for brands

19 Jan 2012

of possibilities showcased last week - and to understand the role of a device and the service design that sits ...

Alex Miller takes on CEO role as Jam rejigs management

24 Nov 2011 | by Matt Williams

director. Richard Costa-D'sa, the head of client services, will be the new managing director ...

Jam and Samsung turns tweets into art for Galaxy note campaign

21 Nov 2011 | by Sarah Shearman

the phone's features, including the Galaxy-Note's digital pen and memo service, to create their artworks ...

Social media specialist Feedback launches UK office

18 Nov 2011 | by Sara Kimberley

Feedback's clients in the US include BF Goodrich, Cato Fashions and Camelbak. The UK agency will work with Camelbak and has also been appointed by Tesco. In London, Feedback will partner with integrated agency 23red as part of Worldwide Partners, to offer a full range of communications services ...

From fad to failure: why size does not ensure success

28 Jul 2011 | by David Patton

up in the Financial Times writer Tim Harford's new book, Adapt. Failure, he points out, is a ... as "opportunities". Clients can then concentrate on making considered, strategic decisions. I believe full-service ...

Virgin Media launches multimedia campaign for TiVo

30 Jun 2011 | by Maisie McCabe

" the Virgin Media TiVo set-top box service has enjoyed since it launched in December 2010. From Saturday (2 ... service. In the ad, Warren is faced with spinning TVs, catapulting screens and falling televisions, before ... where they can find out more about the TiVo service and vote on their favourite feature. The campaign ...

Data is central to Foursquare model, claims founder

24 Jun 2011 | by Sara Kimberley

Speaking at the seminar, A Glimpse into the Future of Mobility and Marketing, Crowley said data was imperative to its location based service to create brand ambassadors. He said: "We knew if we were able to build something we would be able to build data and use that for recommendations to people. We have now ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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